Posts tagged with Experiential Events

boursin sensorium

The Boursin Sensorium: using Virtual Reality to sell soft cheese

There is no better time for brands to use virtual reality as part of a PR or new product push.

Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.

That's why the Boursin Sensorium was such an effective piece of experiential marketing in 2015, and worthy of a Masters of Marketing award.


Multi-sensory experiential events: harnessing the science behind it

Creative event agencies, are using the power behind the science of senses to make event brand experiences more effective and memorable.