Posts tagged with Experiential Marketing

My 10 favourite Christmas experiential marketing campaigns of 2015

For those of you looking for something more from your Christmas campaign than a cynically tear-inducing clip of an old and lonely man completely disregarding the laws of physics, these Christmas experiential marketing campaigns are for you.  

From a beer-dispensing Christmas tree to a bank made entirely from gingerbread, there is plenty to get inspired by here. 

2 comments

10 inspiring experiential marketing examples

The deadline to enter the Masters of Marketing awards is fast approaching and one of the key areas in which to nominate brands for an award is experiential marketing.

To inspire your own entry, below are 10 of the best examples of experiential marketing I’ve seen so far.

3 comments

Carlsberg: probably (some of) the best marketing in the world

Disclaimer: I don't actually like Carlsberg. The taste, I mean. Yet somehow I seem to end up drinking it. And that's kind of the point.

This article isn’t about Carlsberg the beer. It’s about Carlsberg the unbelievably successful marketing machine.

2 comments
Ice bucket challenge

Five ways to use social proof online

Social proof is nothing new. It’s the idea that people will naturally follow the actions of the majority. Basically it’s a fancy way of saying 'herd mentality'.

My first (unbeknown to me at the time) experience with social proof was through a game my friends and I used to play at school.

We’d stand under a random tree and stare up as if something interesting was happening. Gradually a crowd would begin to gather, joining us in the staring until they finally realised they were looking at absolutely nothing.

0 comments

Six inspiring new examples of experiential marketing

The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

If a branded event stirs positive emotions in people then they are more likely to associate those emotions with that brand. This encourages brand loyalty and the stronger possibility of sales further down the line.

To this end experiential marketing can be more effective than any kind of display ad, a promoted Tweet or a Facebook ad, however it’s also possibly harder to measure as conversions may not happen till much further down the line. 

3 comments

Can retailers bring personalisation from clicks to bricks?

A personalised online shopping experience powered by simple data collection is rapidly becoming a must-have for retailers.

In the past year alone, there was a spike in customer expectations for personalisation across all shopping channels and it became critical for retailers to innovate in terms of customer experience in order to keep those shoppers engaged.

Recommended products and wish lists have become commonplace online, but can this model of personalisation transfer to bricks-and-mortar?

6 comments
ray-ban-brand-activation-campaign

Brand activation and its role in driving consumer engagement and awareness

Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.

13 comments
airbnb logo

A lesson in agile marketing from Airbnb and Waterstones

Everyone loves a heartwarming tale of brands spinning potentially negative news into a huge PR win.

We saw it earlier this year when TrekAmerica jumped on the hashtag #GiveGregAHoliday and scored a huge amount of press coverage for zero investment.

And now this week Waterstones and Airbnb have given us all a lesson in agile marketing after seeing an opportunity for PR gold when a Texan man got locked inside one of the former’s London bookshops.

Read on to find out what happened, or for more on this topic read our post on 23 nimble examples of agile marketing from ecommerce brands.

And to hear more from Airbnb come along to Econsultancy's Festival of Marketing in November. It's a two-day celebration of the modern marketing industry, featuring speakers from brands including Airbnb, LEGO, Tesco, Barclays, FT.com and more.

1 comment

What is experiential marketing and why do you need it?

Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh...?”

During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. 

Today I’ll be looking at experiential marketing. A phrase I have repeatedly spell-checked more than any other. But first, some clarification is needed…

9 comments
kitkat store japan

Concept stores: what do they mean for customer experience?

After the demise of HMV, many were quick to plan the future of retail.

Econsultancy got in on the act, too, suggesting ways in which the internet could save the high street.

The consensus seemed to be that experiences on the high street would be more important than mere commerce. Why go into a store if the journey of finding a product and taking it to the till to pay is as boring as it is online?

Over the past three years or so, I think we have seen the resurgence of the concept store. In fact, I think retail has woken up to the value of service, great product display, interactivity, digital technology and a great shopping experience.

Here, I've taken a look at some of the concept stores out there, and what they mean for customer experience.

8 comments
vans logo

10 very cool examples of experiential marketing

Experiential marketing, what is it good for?

The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.

Occasionally the line blurs between experiential marketing and a straightforward PR stunt, but I’m not here to waste time quibbling over definitions.

This post was inspired by a new Vans project that's opening in Central London at the beginning of August as a celebration of art, skateboarding, BMX and street culture.

17 comments