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Posts tagged with Experimenting

Five top tips for testing success

In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even online, don’t come from a statistics or mathematical background.  

Despite this, the majority of 21st Century Marketers are coming to appreciate that there is a need for a robust, data-driven approach to maximising returns on marketing investment.

1 comment

Three reasons to stop A/B testing

Successful (online) companies are organised to experiment continuously. This is preaching to the choir, something we all agree on.

But what exactly is the best way to experiment as a company? We don’t necessarily agree on the answer to that question.

This article deals with one of the most used types of online experiments, A/B tests.

I would like to explain why you should stop running them.

8 comments