Posts tagged with 'experimenting'
In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even online, don’t come from a statistics or mathematical background.
Despite this, the majority of 21st Century Marketers are coming to appreciate that there is a need for a robust, data-driven approach to maximising returns on marketing investment.
Successful (online) companies are organised to experiment continuously. This is preaching to the choir, something we all agree on.
But what exactly is the best way to experiment as a company? We don’t necessarily agree on the answer to that question.
This article deals with one of the most used types of online experiments, A/B tests.
I would like to explain why you should stop running them.