Posts tagged with Explore

Foursquare to roll out paid search ads for local specials

Foursquare is reportedly planning to launch paid search ads in June, allowing brands to promote check-in deals when users search for local specials.

The new ads will work on the same algorithms that power ‘explore’, Foursquare’s search tool that recommends locations based on a user’s previous check-ins and as well of those of their friends.

AdAge reports that the social network is developing the new ads with marketers that it has worked with before which includes the likes of Pepsi, Whole Foods and Dunkin’ Donuts.

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