Posts tagged with F.T.C

Blogger freebies: Will brands be held responsible for rogue bloggers?

Free product samples were once one of the few perks of being a blogger. But with a federal investigation closing in, corporate giveaways may be a thing of the past.

The Federal Trade Commission is cracking down on bloggers who don't disclose that they have received free products from corporations. In June, the FTC announced new guidelines that would fine bloggers and corporations linked to them when writers do not admit to receiving payment for reviews and products they write about.

Today, the National Advertising Review Council has released two legal decisions that take issue with the way brands disclose their relationship to sponsored review sites. But what they don't touch upon is the extent to which brands will be held responsible for other people's actions.