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Posts tagged with Fa Cup

Budweiser strengthens FA Cup ties with Aurasma

Budweiser, to promote its sponsorship of the FA Cup, has updated its Man of the Match app to allow users to pose with a replica of the trophy by pointing their smartphone at a branded beer mat.

Budweiser Interactive is a new section within the app, powered by augmented reality technology Aurasma, and brings to life “anything from an advertisement in a match day programme to a beer mat”.

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