tag:econsultancy.com,2008:/blog/tags/facebook-ads Posts tagged with "Facebook ads" from the Econsultancy blog 2016-01-25T14:45:05+00:00 tag:econsultancy.com,2008:BlogPost/67442 2016-01-25T14:45:05+00:00 2016-01-25T14:45:05+00:00 How to create Facebook video ads that cater for silent autoplay Jack Simpson <p><strong>When I attended the Content Marketing Summit last year, one of the key trends <a href="https://econsultancy.com/blog/67291-three-trends-in-online-consumer-behaviour-according-to-facebook">highlighted by Facebook's head of agency relations</a> was the move toward more visual content. </strong></p> <p><a href="https://econsultancy.com/blog/67007-10-big-trends-happening-in-social-video">Social video</a> is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. </p> <p>As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay.  </p><p><a href="https://econsultancy.com/blog/67442-how-to-create-facebook-video-ads-that-cater-for-silent-autoplay/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67291 2015-12-07T10:19:35+00:00 2015-12-07T10:19:35+00:00 Three trends in online consumer behaviour, according to Facebook Jack Simpson <p><strong>The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook. </strong></p> <p>In his talk at the Content Marketing Summit last week, the social network’s head of agency relations, Ed Couchman, gave an interesting talk on what he believes are the three biggest changes currently happening in digital. </p><p><a href="https://econsultancy.com/blog/67291-three-trends-in-online-consumer-behaviour-according-to-facebook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67215 2015-11-18T14:11:17+00:00 2015-11-18T14:11:17+00:00 Seven thought-provoking US digital marketing stats from the past week Jack Simpson <p><strong>It’s that time again, when we cover some of the best US </strong><strong><a href="https://econsultancy.com/reports/internet-statistics-compendium/?utm_source=Econ%20Blog%20&amp;utm_medium=Blog&amp;utm_campaign=BLOGSTATS">digital marketing stats</a></strong><strong> we’ve seen in the past seven days or so. </strong></p> <p>From punctuated emails to <a href="https://econsultancy.com/blog/67038-11-ways-to-track-online-to-offline-conversions-and-vice-versa">online-to-offline marketing</a>, not to mention some really good news for advertisers, there is plenty to get exciting about this week. </p><p><a href="https://econsultancy.com/blog/67215-seven-thought-provoking-us-digital-marketing-stats-from-the-past-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67209 2015-11-17T14:04:57+00:00 2015-11-17T14:04:57+00:00 How one new ecommerce site hopes to banish missed deliveries Jack Simpson <p><strong>We’ve all been there: that little card comes through your letterbox saying ‘sorry we missed you’ and your parcel then enters an eternal state of postal purgatory because the post office opening times conveniently coincide with your working hours. </strong></p> <p>Or, worse: you take a day off to receive the parcel and those pesky delivery people stick the card through anyway and insist you just didn’t hear them knocking all the way from the other side of your 100-square foot studio flat. </p><p><a href="https://econsultancy.com/blog/67209-how-one-new-ecommerce-site-hopes-to-banish-missed-deliveries/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67140 2015-11-04T02:17:00+00:00 2015-11-04T02:17:00+00:00 Three things that Lead Ads tell us about the future of Facebook advertising Jeff Rajeck <p><strong>Facebook recently launched a new way to advertise: Lead Ads.</strong></p><p><a href="https://econsultancy.com/blog/67140-three-things-that-lead-ads-tell-us-about-the-future-of-facebook-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65841 2014-12-04T15:41:00+00:00 2014-12-04T15:41:00+00:00 Four recent improvements to the Facebook ad platform Jeff Rajeck <p><strong>Do you advertise on Facebook? Or plan to?  If so, then you should know that there have been some big changes lately.</strong></p> <p>To help you navigate these, here are 4 recent improvements which will help you advertise on Facebook more effectively.</p><p><a href="https://econsultancy.com/blog/65841-four-recent-improvements-to-the-facebook-ad-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65571 2014-10-13T10:04:42+01:00 2014-10-13T10:04:42+01:00 Shhh... Three Facebook marketing secrets Jeff Rajeck <p><strong>Facebook's ad engine is easy to use, but difficult to master. Here's a few 'secret' features which may surprise even an experienced Facebook marketer.</strong></p> <p>Facebook is good at secrets. Often it rolls out functionality without telling anyone but its closest partners. Then the new functionality <a href="https://econsultancy.com/blog/65294-new-facebook-ad-scheduler-a-step-by-step-guide">slowly leaks into the Power Editor ad platform</a>. </p> <p>And it takes even longer for new stuff to get into their consumer-grade ad interface.</p> <p>Seems that Facebook doesn't want to confuse the newbies ;-)</p> <p><a href="https://econsultancy.com/blog/65571-shhh-three-facebook-marketing-secrets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65542 2014-10-06T14:30:00+01:00 2014-10-06T14:30:00+01:00 Facebook just changed mobile advertising. Here's how... Jeff Rajeck <p><strong>This week, Facebook announced a new version of its ad platform, Atlas, which has the potential to increase, significantly, how much we advertise on mobile. </strong></p> <p>This is no upgrade, it's essentially a total rebuild '<a href="http://www.wired.com/2014/09/facebook-launches-atlas/">from the ground up</a>' which intends to solve some of the biggest problems facing digital marketers. </p> <p>But, really, Facebook wants to solve 'the mobile problem'. <strong>It's all about mobile. </strong></p><p><a href="https://econsultancy.com/blog/65542-facebook-just-changed-mobile-advertising-here-s-how/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65471 2014-09-19T10:08:31+01:00 2014-09-19T10:08:31+01:00 Nine best practice tips for Facebook advertising Jeff Rajeck <p><strong>Marketing advice is often specific to a particular campaign, and difficult to apply generally.</strong></p> <p>Here's a list of things that all marketers can do to improve their <a href="https://econsultancy.com/blog/64924-a-guide-to-the-new-power-of-facebook-advertising">Facebook advertising</a>.</p><p><a href="https://econsultancy.com/blog/65471-nine-best-practice-tips-for-facebook-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65294 2014-08-07T11:20:00+01:00 2014-08-07T11:20:00+01:00 New Facebook Ad Scheduler: A step-by-step guide Jeff Rajeck <p><strong>As <a href="https://econsultancy.com/blog/65145-facebook-vs-linkedin-which-is-better-for-b2b-marketing">I've written before</a>, Facebook has a great ad network and one of the best tools to build and deploy ads - Power Editor.</strong></p> <p>Though it's more difficult to use than the standard ad tool, Power Editor offers all sorts of extras which make it worthwhile to spend the time learning it.</p> <p>One recent addition to Power Editor which I find extraordinarily useful is <strong>the ad scheduler.</strong></p><p><a href="https://econsultancy.com/blog/65294-new-facebook-ad-scheduler-a-step-by-step-guide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65235 2014-07-28T13:28:17+01:00 2014-07-28T13:28:17+01:00 Facebook advertising seasonality: what’s the story? Jon Myers <p><strong>With all media we see seasonal shifts in effectiveness, which is why it’s important for advertisers to be aware of seasonality across media and optimise around it. </strong></p> <p>As newer advertising platforms like Facebook develop and evolve we start to get a sense of some of the seasonal factors at play.</p> <p>As such, we thought we’d dig into seasonality on the platform, and here’s what we found...</p> <p><a href="https://econsultancy.com/blog/65235-facebook-advertising-seasonality-what-s-the-story/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65237 2014-07-25T11:27:27+01:00 2014-07-25T11:27:27+01:00 Eight interesting digital marketing stats we saw this week David Moth <p><strong>Well hello there, and welcome back to our weekly stats roundup.</strong></p> <p>This time it includes data about Enhanced Campaigns, Facebook's earnings, analytics tools, Christmas, data privacy and the thorny relationship between CIOs and CMOs.</p> <p>For more of this type of thing, download the Econsultancy <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>...</p><p><a href="https://econsultancy.com/blog/65237-eight-interesting-digital-marketing-stats-we-saw-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65218 2014-07-22T14:36:00+01:00 2014-07-22T14:36:00+01:00 Has Facebook quietly dropped the 20% text limit for promoted post photos? Jeff Rajeck <p><strong>When <a href="https://econsultancy.com/blog/65187-seven-reasons-why-facebook-is-more-effective-than-linkedin-for-b2b-marketing">promoting a post on Facebook</a>, you can only have text in 20% of the post's photo. </strong></p> <p>Lately that seems to have changed. I set out to discover what's going on, and had surprising results.</p><p><a href="https://econsultancy.com/blog/65218-has-facebook-quietly-dropped-the-20-text-limit-for-promoted-post-photos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65203 2014-07-18T10:33:00+01:00 2014-07-18T10:33:00+01:00 Eight intriguing digital marketing stats we saw this week David Moth <p><strong>The earth has spun around seven times since the last stats roundup, which means it's time for another edition of this ever-popular blog post.</strong></p> <p>This week it includes Twitter analytics, the pursuit of a single customer view, YouTube, content marketing, social customer service, Facebook ads and Google's ever-increasing ad revenues.</p> <p>For more delicious stats, download the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Econsultancy Internet Statistics Compendium</a>...</p><p><a href="https://econsultancy.com/blog/65203-eight-intriguing-digital-marketing-stats-we-saw-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65174 2014-07-14T17:05:14+01:00 2014-07-14T17:05:14+01:00 Q&A: Gary Vaynerchuk on Facebook marketing David Moth <p><strong>There’s been a great deal of discussion recently around the perceived decline in brands’ ability to achieve organic reach on Facebook, with some suggesting that Facebook should now be considered as an ad network rather than a social network.</strong></p> <p>Our own head of social Matt Owen has had his say on the matter, arguing that <a href="https://econsultancy.com/blog/64734-how-do-some-facebook-pages-still-reach-82-of-their-fans">brands need to reappraise their Facebook strategies</a> and pointing out that the social network would ultimately suffer if it artificially limited marketers' ability to reach consumers.</p> <p>And to add to the debate I spoke to Gary Vaynerchuk, a man with particularly strong views on Facebook ads. </p> <p>Vaynerchuk, who is CEO of VaynerMedia, was among the keynote speakers at the recent IMW event in New York.</p><p><a href="https://econsultancy.com/blog/65174-q-a-gary-vaynerchuk-on-facebook-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64924 2014-05-29T14:15:56+01:00 2014-05-29T14:15:56+01:00 A guide to the new power of Facebook advertising Ben Davis <p><strong>A friend of mine with a new app-fronted business was recently waxing lyrical about Facebook advertising.</strong></p> <p>He told me it was great value for money when targeting users with a call-to-action to download his app, especially when users are in a specific location on their mobiles.</p> <p>I've also heard lots of people talking about the power of targeting audiences on Facebook, either from a standing start or by uploading your own data and spreading out from there.</p> <p>Due to the fact that it's still difficult to track users across different devices, Facebook's advertising is gaining prominence. The network is accessed on mobile by the overwhelming majority of its subscribers.</p> <p>In this post I thought I'd give a brief overview of ad formats and targeting, as well as some insight into where the platform is going and how to succeed.</p><p><a href="https://econsultancy.com/blog/64924-a-guide-to-the-new-power-of-facebook-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64527 2014-03-17T15:44:00+00:00 2014-03-17T15:44:00+00:00 How to add embedded call-to-action buttons to your Facebook posts Matt Owen <p><strong>If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit. </strong></p> <p>Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to increase traffic to your page.</p> <p>Here’s a quick guide to adding embedded buttons to your posts to give them that professional sheen... </p><p><a href="https://econsultancy.com/blog/64527-how-to-add-embedded-call-to-action-buttons-to-your-facebook-posts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64433 2014-03-04T09:26:00+00:00 2014-03-04T09:26:00+00:00 What’s been happening with Facebook’s mobile app ads? Matthew Whitehead <p><strong>Mobile apps are now a key part of the mobile marketing armory. </strong></p> <p>And as Facebook has become an increasingly mobile company it has invested in developing its mobile app ad format which is designed to drive app downloads from Apple’s App Store and Google Play. </p><p><a href="https://econsultancy.com/blog/64433-what-s-been-happening-with-facebook-s-mobile-app-ads-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64189 2014-01-23T11:19:00+00:00 2014-01-23T11:19:00+00:00 Facebook ads drive 60% increase in sales revenue Christopher Ratcliff <p><strong>Q4 2013 saw a spike in quarter-on-quarter impressions and click-through rates on paid Facebook ads.</strong></p> <p>This comes at a difficult time for brands on Facebook. <a href="http://econsultancy.com/blog/64081-how-facebook-news-feed-changes-will-affect-your-brand">News feed changes on Facebook</a> have forced posts from free-to-run ‘pages’ further down Facebook users’ news feeds. </p> <p>Brands and companies are now being encouraged to concentrate on paid ads for their Facebook marketing strategies and forget the free channel of running a Facebook page.</p> <p>The latest report from <a href="http://kenshoosocial.com/education-resources/facebookadperformance/">Kenshoo</a> seems to bolster the logic in this possible change in direction for Facebook into a more ad driven marketing landscape, rather than a content driven one.</p> <p>Here are some more stats from the research.</p><p><a href="https://econsultancy.com/blog/64189-facebook-ads-drive-60-increase-in-sales-revenue/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63897 2013-11-29T10:45:42+00:00 2013-11-29T10:45:42+00:00 10 interesting digital marketing statistics we've seen this week David Moth <p><strong>It's Friday again, so here is a collection of statistics for you to enjoy.</strong></p> <p>This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.</p> <p>And for more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/63897-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-14/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63854 2013-11-21T18:41:00+00:00 2013-11-21T18:41:00+00:00 Seven mistakes Radio France made in its Facebook campaigns David Moth <p><strong>It’s not often that brands are willing to share the mistakes that occurred during their social media campaigns, even though those are often the most valuable insights. </strong></p> <p>Therefore it was very refreshing to hear Radio France's head of digital marketing Virginie Cleve talk through a few of the things that didn’t go to plan when the business embarked on a new social strategy.</p> <p>Cleve was speaking at <a href="http://www.socialbakers.com/">Socialbakers'</a> Engage NYC event today where she revealed that the public broadcaster, which has more than 5m daily listeners and attracts 3.5m unique visitors per month to its website, redesigned its digital marketing strategy in 2011 with a new focus on editorial.</p> <p>Radio France didn’t have a large email database that it could use to promote the content, so instead decided to use social channels focusing primarily on <a href="http://econsultancy.com/uk/reports/facebook-pages-for-business-best-practice-guide">Facebook</a>.</p><p><a href="https://econsultancy.com/blog/63854-seven-mistakes-radio-france-made-in-its-facebook-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63603 2013-10-17T11:45:00+01:00 2013-10-17T11:45:00+01:00 Facebook ads: ROI and conversions increase in Q3 David Moth <p><strong>Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs).</strong></p> <p>It comes off the back of a strong performance in Q2, when there were also improvements across the board compared to Q1.</p> <p>The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x.</p> <p>Similarly, the average conversion rate has increased 2.36x while revenue is up 2.16x.</p><p><a href="https://econsultancy.com/blog/63603-facebook-ads-roi-and-conversions-increase-in-q3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63445 2013-09-25T19:03:00+01:00 2013-09-25T19:03:00+01:00 Facebook ads undervalued by last click Matthew Whitehead <p><strong>Last click attribution models undervalue the contribution of Facebook ads by up to 30% in cross-channel advertising campaigns.</strong></p> <p>The <a href="http://econsultancy.com/uk/blog/62324-last-click-attribution-is-undermining-your-hard-work">last click attribution model</a>, which credits the last ad clicked before a sale or other conversion with all the value for that conversion, is still widely used to measure the contribution of advertising.  </p> <p>However, a recent Kenshoo study focused on Facebook advertising helps expose its weaknesses.</p> <p><a href="https://econsultancy.com/blog/63445-facebook-ads-undervalued-by-last-click/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63435 2013-09-20T12:36:47+01:00 2013-09-20T12:36:47+01:00 10 interesting digital marketing statistics we've seen this week David Moth <p><strong>Here are some of the most interesting digital marketing statistics we've seen this week.</strong></p> <p>Stats include display advertising, content marketing, Facebook ads, omnichannel retailing and the continued growth of ecommerce sales.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/63435-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-9/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63432 2013-09-19T12:31:00+01:00 2013-09-19T12:31:00+01:00 64% of businesses increased spending on online display this year: report David Moth <p><strong>Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their level of investment in this channel.</strong></p> <p>This marks a trend of increasing spend as the proportion of advertisers having increased their budgets for display advertising has gone up from 57% to 64% since 2009.</p> <p>While this trend reflects the stabilised economy in 2013 compared to 2009, it also highlights increased confidence among advertisers and agencies that online display advertising is delivering value, largely driven by more efficient technology and better understanding of the channel’s performance resulting from improved attribution.</p> <p>The findings come from the new Econsultancy <a href="http://econsultancy.com/uk/reports/online-advertising-survey">Online Advertisers Survey Report</a>, published in association with Rubicon Project.</p><p><a href="https://econsultancy.com/blog/63432-64-of-businesses-increased-spending-on-online-display-this-year-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63286 2013-08-23T10:35:08+01:00 2013-08-23T10:35:08+01:00 10 interesting digital marketing statistics we've seen this week David Moth <p><strong>Here are some of the most interesting digital marketing statistics we've seen this week.</strong></p> <p>Stats include social customer service, Facebook ads, smartphone sales, tablet video, showrooming, mobile conversions, and eBay's mobile hotspots.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/63286-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62839 2013-05-31T11:42:00+01:00 2013-05-31T11:42:00+01:00 10 interesting digital marketing stats we've seen this week David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/3878/Facebook_logo_1.png" alt="" width="71" height="71">Here are some of the most interesting digital marketing stats we've seen this week.</strong></p> <p>Stats include mobile payments, social media use in Australia, online adspend in Europe, multiscreening and Facebook ads.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/62839-10-interesting-digital-marketing-stats-we-ve-seen-this-week-50/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62140 2013-02-15T10:42:20+00:00 2013-02-15T10:42:20+00:00 10 interesting digital marketing stats we've seen this week David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/9093/facebook_logo.png" alt="" width="140" height="46">Here are some of the most interesting digital marketing stats we've seen this week.</strong></p> <p>Stats include smartphone search CTR, mobile security, digital marketing budgets in 2013, search traffic, online video ad viewing and the impact of Facebook ads.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/62140-10-interesting-digital-marketing-stats-we-ve-seen-this-week-35/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61692 2013-01-12T17:45:00+00:00 2013-01-12T17:45:00+00:00 What will Facebook look like in 2013? Heather Taylor <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/6055/Facebook_logo_1.png" alt="" width="71" height="71">Throughout 2012 we saw speculations and rumours surrounding <a href="http://econsultancy.com/us/blog/9938-facebook-goes-public-fb-shares-open-at-42-05">Facebook and its IPO</a>. There have been plenty of doom and gloom predictions and Facebook itself has stayed tightlipped about how it is going to grow in the future.</strong></p> <p>So what's going to happen with Facebook and <a href="http://econsultancy.com/us/nma-archive/47175-facebook-tops-1bn-users">its billion users</a> in the year to come?</p><p><a href="https://econsultancy.com/blog/61692-what-will-facebook-look-like-in-2013/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10768 2012-09-25T15:39:00+01:00 2012-09-25T15:39:00+01:00 Men like Facebook ads more than women: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/2505/Facebook_logo_1.png" alt="" width="71" height="71">Women may like Facebook more than men, as evidence by the fact that approximately 60% of the social network's population is female, but for marketers looking for consumers who like their ads, targeting men may be a more effective and cost-efficient approach.</strong></p> <p>That's according to a new study conducted by marketing software firm Kenshoo and Resolution Media which looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.</p><p><a href="https://econsultancy.com/blog/10768-men-like-facebook-ads-more-than-women-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10706 2012-09-17T09:20:29+01:00 2012-09-17T09:20:29+01:00 Facebook and search. Pipe dream or silver bullet? Paul Mead <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3345/mark_zuckerberg_techcrunch_disrupt__audaz_67__280x157-home-page-post-blog-third.jpeg" alt="" width="150">Mark Zuckerberg generated some headlines last week by saying that ‘at some point’ Facebook wants to be in the search business. </strong></p> <p>Speaking at the TechCrunch Disrupt conference in San Francisco, ‘The Zuck’ said that Facebook is generating around a billion queries a day already <em>“and we’re not even trying”.</em></p> <p>His comments pushed the Facebook share price up by more than 4%. So could Facebook be a Google killer? Is search the answer to its share price malaise?</p> <p>Facebook certainly has the audience and a billion queries a day, if that’s accurate, is an impressive number. But if it were all about volume of users then Facebook would already be a bigger business than Google.</p> <p>The reason why it’s not and why it may never be is down to a few obvious fundamentals.</p><p><a href="https://econsultancy.com/blog/10706-facebook-and-search-pipe-dream-or-silver-bullet/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10605 2012-08-24T13:57:00+01:00 2012-08-24T13:57:00+01:00 Facebook iOS app is better than ever Brian Reilly <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/2505/Facebook_logo_1.png" alt="" width="71" height="71">Thank goodness it's Friday - and thank goodness Facebook updated their Mobile Application for the iOS. If there is anything worth doing before this weekend, it's making sure you have updated/downloaded version 5.0. </strong></p> <p>“We’ve rebuilt the app from the ground up, so now the app opens much faster and your news feed and notifications load right when you open Facebook,” the company’s product manager, Mick Johnson, wrote in a blog post on Thursday. </p> <p>The iPhone (and iPad]) application has been notoriously slow for quite some time now. Uploading your own status updates and images was slow - trying to scroll through the newsfeed and view several hours of status updates was a sub-standard experience as well. Supposedly, the iOS Facebook App is two times faster because it’s built on Objective-C not HTML5. The navigation is mostly the same, with the exception of being able to side-swipe out of the newsfeed and into menu options. </p><p><a href="https://econsultancy.com/blog/10605-facebook-ios-app-is-better-than-ever/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10448 2012-07-31T14:13:31+01:00 2012-07-31T14:13:31+01:00 Facebook advertiser: 80% of our ad clicks may be bots Patricio Robles <p><img style="float: left;" src="http://assets.econsultancy.com/images/0002/1684/Facebook_logo_1.png" alt="" width="71" height="71"><strong>Click fraud is an issue that just about every company using PPC advertising like Google AdWords must address at some point. While generally manageable, if you're not aware of it and you're not paying attention, click fraud can be the source of a costly lesson.</strong></p><p>Much of the click fraud in the search PPC world comes from rogue publishers, who have an obvious incentive to inflate clicks to boost earnings.</p><p><a href="https://econsultancy.com/blog/10448-facebook-advertiser-80-of-our-ad-clicks-may-be-bots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10401 2012-07-24T10:13:00+01:00 2012-07-24T10:13:00+01:00 Is CTR an irrelevant metric for Facebook ads? David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/1349/Facebook_logo_1.png" alt="" width="71" height="71">Facebook has said all along that CTRs are irrelevant as a metric for social ads, instead trotting out the line that “you can’t click on a TV ad, but we know that they still work.”</strong></p> <p>If you were cynical you may think this was a way of masking the fact that people don’t click on Facebook ads in huge numbers.</p> <p>But should social ads be treated differently to other digital channels such as display ads found on other sites or Google’s PPC ads, which are judged to a varying extent on their CTR?</p> <p>A recent infographic from Wordstream compared the <a href="http://www.wordstream.com/articles/facebook-vs-google-display-network">effectiveness of ads placed on Google and Facebook</a>, highlighting that the average CTR for Facebook ads is 0.051% compared to 0.4% for Google.</p> <p>But this discrepancy is to be expected, as Google ads are presented when a user is actively searching for information about a particular topic or product while Facebook ads appear when the user is essentially socialising.</p><p><a href="https://econsultancy.com/blog/10401-is-ctr-an-irrelevant-metric-for-facebook-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10257 2012-07-03T20:52:32+01:00 2012-07-03T20:52:32+01:00 Facebook on ads: ROI can take a year Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0416/facebook_button-blog-thumb.png" alt="" width="100" height="100">Following GM's decision <a href="http://econsultancy.com/us/blog/9886-gm-ditching-paid-facebook-ads-report">to ditch</a> paid Facebook ads prior to the social network's much-anticipated IPO, reports surfaced indicating that the break-up was due to Facebook's refusal to allow the automaker to run <a href="http://econsultancy.com/us/blog/10014-gm-defriended-facebook-over-rejection-of-bigger-bolder-ads"> bigger, bolder ads</a>.</strong></p><p>Although the world's largest social network has been ratcheting up its monetization efforts, it has understandably been cautious about giving advertisers free reign. After all, if advertisers had their way, Facebook would probably be plastered with ads.</p><p><a href="https://econsultancy.com/blog/10257-facebook-on-ads-roi-can-take-a-year/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9243 2012-03-07T13:11:51+00:00 2012-03-07T13:11:51+00:00 Facebook launches 'marketing classroom' for businesses David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/6637/Facebook_logo_1.png" alt="" width="71" height="71">Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.</strong></p> <p>It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.</p> <p>The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.</p><p><a href="https://econsultancy.com/blog/9243-facebook-launches-marketing-classroom-for-businesses/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9143 2012-02-27T13:58:00+00:00 2012-02-27T13:58:00+00:00 Buddy Media acquires Facebook Ads partner Brighter Option David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/6307/Buddy_media_logo.png" alt="" width="222" height="35">Social enterprise software company Buddy Media has acquired Brighter Option in a move that extends the company’s services to include paid Facebook ads.</strong></p> <p>London-based Brighter Option is a Facebook Ads API partner that provides social ad management software.</p><p><a href="https://econsultancy.com/blog/9143-buddy-media-acquires-facebook-ads-partner-brighter-option/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8028 2011-09-20T14:51:33+01:00 2011-09-20T14:51:33+01:00 Is Facebook a black hole for brands? Patricio Robles <p><strong>With more than 750m users, Facebook is one of the most populous online hubs through which consumers can be reached. </strong></p> <p>That, not surprisingly, has made it a platform of significance to brands which thrive only when they reach consumers.</p><p>On the surface, many brands are succeeding, piling up '<em>likes</em>' for their Facebook Pages by the tens of thousands, hundreds of thousands, and in some instances, millions. </p> <p>But <a href="http://www.marketsentinel.com/blog/2011/08/can-facebook-work-for-brands/">according to </a>London-based monitoring and analytics company Market Sentinel, brands aren't doing as well on Facebook as it might appear.</p><p><a href="https://econsultancy.com/blog/8028-is-facebook-a-black-hole-for-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7802 2011-07-21T15:26:00+01:00 2011-07-21T15:26:00+01:00 Beer boosts Facebook CTRs, but not conversions Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/1340/beer-blog-thumb.jpg" alt="" width="100" height="100">Many advertisers are increasingly making room in their budgets for Facebook ads, but over the years, there's been a lot of talk about the general ineffectiveness of them compared to say, Google AdWords.</strong></p> <p>One of the obvious challenges with Facebook ads is that it is a social network. Unlike search, which lends itself to ads targeted to a particular search query, the site is generally being used as a tool of leisure. </p> <p>That makes creating ads that stand out difficult.</p><p><a href="https://econsultancy.com/blog/7802-beer-boosts-facebook-ctrs-but-not-conversions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>