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When promoting a post on Facebook, you can only have text in 20% of the post's photo.
Lately that seems to have changed. I set out to discover what's going on, and had surprising results.
The earth has spun around seven times since the last stats roundup, which means it's time for another edition of this ever-popular blog post.
This week it includes Twitter analytics, the pursuit of a single customer view, YouTube, content marketing, social customer service, Facebook ads and Google's ever-increasing ad revenues.
For more delicious stats, download the Econsultancy Internet Statistics Compendium...
There’s been a great deal of discussion recently around the perceived decline in brands’ ability to achieve organic reach on Facebook, with some suggesting that Facebook should now be considered as an ad network rather than a social network.
Our own head of social Matt Owen has had his say on the matter, arguing that brands need to reappraise their Facebook strategies and pointing out that the social network would ultimately suffer if it artificially limited marketers' ability to reach consumers.
And to add to the debate I spoke to Gary Vaynerchuk, a man with particularly strong views on Facebook ads.
Vaynerchuk, who is CEO of VaynerMedia, was among the keynote speakers at the recent IMW event in New York.
A friend of mine with a new app-fronted business was recently waxing lyrical about Facebook advertising.
He told me it was great value for money when targeting users with a call-to-action to download his app, especially when users are in a specific location on their mobiles.
I've also heard lots of people talking about the power of targeting audiences on Facebook, either from a standing start or by uploading your own data and spreading out from there.
Due to the fact that it's still difficult to track users across different devices, Facebook's advertising is gaining prominence. The network is accessed on mobile by the overwhelming majority of its subscribers.
In this post I thought I'd give a brief overview of ad formats and targeting, as well as some insight into where the platform is going and how to succeed.
If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit.
Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to increase traffic to your page.
Here’s a quick guide to adding embedded buttons to your posts to give them that professional sheen...
Mobile apps are now a key part of the mobile marketing armory.
And as Facebook has become an increasingly mobile company it has invested in developing its mobile app ad format which is designed to drive app downloads from Apple’s App Store and Google Play.
Q4 2013 saw a spike in quarter-on-quarter impressions and click-through rates on paid Facebook ads.
This comes at a difficult time for brands on Facebook. News feed changes on Facebook have forced posts from free-to-run ‘pages’ further down Facebook users’ news feeds.
Brands and companies are now being encouraged to concentrate on paid ads for their Facebook marketing strategies and forget the free channel of running a Facebook page.
The latest report from Kenshoo seems to bolster the logic in this possible change in direction for Facebook into a more ad driven marketing landscape, rather than a content driven one.
Here are some more stats from the research.
It's Friday again, so here is a collection of statistics for you to enjoy.
This week it includes click-and-collect, live chat, online travel bookings, mobile privacy, Facebook ads, and ecommerce this Christmas.
And for more digital marketing stats, check out our Internet Statistics Compendium.
It’s not often that brands are willing to share the mistakes that occurred during their social media campaigns, even though those are often the most valuable insights.
Therefore it was very refreshing to hear Radio France's head of digital marketing Virginie Cleve talk through a few of the things that didn’t go to plan when the business embarked on a new social strategy.
Cleve was speaking at Socialbakers' Engage NYC event today where she revealed that the public broadcaster, which has more than 5m daily listeners and attracts 3.5m unique visitors per month to its website, redesigned its digital marketing strategy in 2011 with a new focus on editorial.
Radio France didn’t have a large email database that it could use to promote the content, so instead decided to use social channels focusing primarily on Facebook.
Analysis of Facebook advertising performance in Q3 has found that the platform has improved across numerous key performance indicators (KPIs).
It comes off the back of a strong performance in Q2, when there were also improvements across the board compared to Q1.
The data from Kenshoo shows that CPC has dropped 9% in Q3 compared to Q2, while revenue per click (RPC) has increased 1.73x.
Similarly, the average conversion rate has increased 2.36x while revenue is up 2.16x.
Last click attribution models undervalue the contribution of Facebook ads by up to 30% in cross-channel advertising campaigns.
The last click attribution model, which credits the last ad clicked before a sale or other conversion with all the value for that conversion, is still widely used to measure the contribution of advertising.
However, a recent Kenshoo study focused on Facebook advertising helps expose its weaknesses.
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include display advertising, content marketing, Facebook ads, omnichannel retailing and the continued growth of ecommerce sales.
For more digital marketing stats, check out our Internet Statistics Compendium.