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Posts tagged with Facebook Ads

64% of businesses increased spending on online display this year: report

Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their level of investment in this channel.

This marks a trend of increasing spend as the proportion of advertisers having increased their budgets for display advertising has gone up from 57% to 64% since 2009.

While this trend reflects the stabilised economy in 2013 compared to 2009, it also highlights increased confidence among advertisers and agencies that online display advertising is delivering value, largely driven by more efficient technology and better understanding of the channel’s performance resulting from improved attribution.

The findings come from the new Econsultancy Online Advertisers Survey Report, published in association with Rubicon Project.

marketing statistics

10 interesting digital marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include social customer service, Facebook ads, smartphone sales, tablet video, showrooming, mobile conversions, and eBay's mobile hotspots.

For more digital marketing stats, check out our Internet Statistics Compendium.


10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include mobile payments, social media use in Australia, online adspend in Europe, multiscreening and Facebook ads.

For more digital marketing stats, check out our Internet Statistics Compendium.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include smartphone search CTR, mobile security, digital marketing budgets in 2013, search traffic, online video ad viewing and the impact of Facebook ads.

For more digital marketing stats, check out our Internet Statistics Compendium.


What will Facebook look like in 2013?

Throughout 2012 we saw speculations and rumours surrounding Facebook and its IPO. There have been plenty of doom and gloom predictions and Facebook itself has stayed tightlipped about how it is going to grow in the future.

So what's going to happen with Facebook and its billion users in the year to come?


Men like Facebook ads more than women: report

Women may like Facebook more than men, as evidence by the fact that approximately 60% of the social network's population is female, but for marketers looking for consumers who like their ads, targeting men may be a more effective and cost-efficient approach.

That's according to a new study conducted by marketing software firm Kenshoo and Resolution Media which looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.

Mark Zuckerberg Techcrunch Disrupt

Facebook and search. Pipe dream or silver bullet?

Mark Zuckerberg generated some headlines last week by saying that ‘at some point’ Facebook wants to be in the search business.

Speaking at the TechCrunch Disrupt conference in San Francisco, ‘The Zuck’ said that Facebook is generating around a billion queries a day already “and we’re not even trying”.

His comments pushed the Facebook share price up by more than 4%. So could Facebook be a Google killer? Is search the answer to its share price malaise?

Facebook certainly has the audience and a billion queries a day, if that’s accurate, is an impressive number. But if it were all about volume of users then Facebook would already be a bigger business than Google.

The reason why it’s not and why it may never be is down to a few obvious fundamentals.


Facebook iOS app is better than ever

Thank goodness it's Friday - and thank goodness Facebook updated their Mobile Application for the iOS. If there is anything worth doing before this weekend, it's making sure you have updated/downloaded version 5.0. 

“We’ve rebuilt the app from the ground up, so now the app opens much faster and your news feed and notifications load right when you open Facebook,” the company’s product manager, Mick Johnson, wrote in a blog post on Thursday. 

The iPhone (and iPad]) application has been notoriously slow for quite some time now. Uploading your own status updates and images was slow - trying to scroll through the newsfeed and view several hours of status updates was a sub-standard experience as well. Supposedly, the iOS Facebook App is two times faster because it’s built on Objective-C not HTML5. The navigation is mostly the same, with the exception of being able to side-swipe out of the newsfeed and into menu options. 


Facebook advertiser: 80% of our ad clicks may be bots

Click fraud is an issue that just about every company using PPC advertising like Google AdWords must address at some point. While generally manageable, if you're not aware of it and you're not paying attention, click fraud can be the source of a costly lesson.

Much of the click fraud in the search PPC world comes from rogue publishers, who have an obvious incentive to inflate clicks to boost earnings.


Is CTR an irrelevant metric for Facebook ads?

Facebook has said all along that CTRs are irrelevant as a metric for social ads, instead trotting out the line that “you can’t click on a TV ad, but we know that they still work.”

If you were cynical you may think this was a way of masking the fact that people don’t click on Facebook ads in huge numbers.

But should social ads be treated differently to other digital channels such as display ads found on other sites or Google’s PPC ads, which are judged to a varying extent on their CTR?

A recent infographic from Wordstream compared the effectiveness of ads placed on Google and Facebook, highlighting that the average CTR for Facebook ads is 0.051% compared to 0.4% for Google.

But this discrepancy is to be expected, as Google ads are presented when a user is actively searching for information about a particular topic or product while Facebook ads appear when the user is essentially socialising.


Facebook on ads: ROI can take a year

Following GM's decision to ditch paid Facebook ads prior to the social network's much-anticipated IPO, reports surfaced indicating that the break-up was due to Facebook's refusal to allow the automaker to run bigger, bolder ads.

Although the world's largest social network has been ratcheting up its monetization efforts, it has understandably been cautious about giving advertisers free reign. After all, if advertisers had their way, Facebook would probably be plastered with ads.


Facebook launches 'marketing classroom' for businesses

Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.

It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.

The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.