Posts tagged with Facebook Brand Pages

70% of Facebook brand pages are inactive

More than two-thirds (70.1%) of Facebook brand pages are updated less than once a month, according to a new study from Recommend.ly.

This is despite the fact that best practice suggests that brands need to post frequent updates in order to maintain engagement with their fans.

In recent months Facebook has released a host of features such as the Timeline view, Offers, post scheduling and targeting, a redesigned ad network and Facebook Exchange to make its pages more attractive to businesses.

But the study of 5.7m Facebook Pages suggests that most businesses are still struggling to drive any real consumer engagement through the social network.

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Six tips for improving the UX on your Facebook brand page

Facebook brand pages are an important tool for brands seeking to engage with their consumers online.

But creating a page that your fans will want to revisit is a tricky process.

Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.

Here we look a few of the tips included in the section that tells you how to create a wonderful user experience on a Facebook brand page.

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Six Jubilee Facebook brand pages

The Diamond Jubilee isn’t just a time for Brits to celebrate their heritage and pay homage to Queen Elizabeth.

No, it’s also an opportunity for marketers to drum up brand engagement by creating royalty-themed ad campaigns.

Facebook has proved to be a popular tool for brands to show off their patriotic side, with many revamping their pages in honour of HRH.

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