Posts tagged with Facebook Connect

Retailers: your customers are logged into Facebook, now what?

Facebook's massive reach is well-established in the minds of marketers and business owners, but according to Sociable Labs CEO Nisan Gabbay, they often "don’t quite get how pervasive the service is in people’s lives".

How pervasive is it? An analysis by his company, which looked at more than 450m visits to various retail websites, found that more than 50% of visitors were logged into Facebook while browsing.

What's more: even though there was variation of the logged-in percentage across age groups, well over a third (40%) of middle aged visitors were logged into the world's largest social network too.


The top seven Facebook tools for publishers

Facebook may increasingly be on the receiving end of criticism related to its stance on privacy, but the world's largest social network is still one of the top places to reach consumers online.

With more than 400m registered users globally, Facebook is the world's largest social network, and publishers looking to stay connected with their users and acquire new users have plenty of Facebook tools at their disposal to do just that. Here are seven of them.


Yahoo still has some mainstream cachet

To many, Yahoo is little more than a has-been. The company, once a powerful search competitor and top portal, increasingly looks like it has nowhere to go. But, perhaps, down.

But don't tell that to mainstream consumers. According to JS-Kit, whose Echo service aggregates on-site and off-site comments for publishers, Yahoo's login service is the most popular amongst users of Echo's top publishers, which include CNET, Slate and Technorati.

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Facebook opens up

Facebook is already pretty open. Its developer platform enables developers to build applications that leverage Facebook users' 'social graphs' and its Connect API gives developers the means to 'connect' their websites with Facebook.

But, perhaps in an effort to compete with the service Facebook CEO Mark Zuckerberg can't have (Twitter), the social network is set to become even more open.