Posts tagged with Facebook Credits

Has social gaming on Facebook peaked?

One of the biggest drivers of Facebook's success has arguably been the rise of social gaming.

From Mafia Wars to Farmville, Facebook's platform has become a virtual gaming console of sorts for millions upon millions of consumers, creating a multi-billion dollar virtual currency opportunity for Facebook that it's exploiting with Facebook Credits.

Facebook Credits may be illegal: lawyers

In the run-up to the Facebook IPO, some observers are casting a skeptical eye towards the social network's advertising business. Ads, not surprisingly, account for much of the company's revenue, and there are certainly some areas of concern.

But if two lawyers have their way, Facebook's virtual currency business, which many believe is also crucial to the company's future, could be facing major challenges.

Taco Bell, Dunkin' Donuts and more test Facebook loyalty scheme

A loyalty scheme run by start-up Plink will give Facebook Credits to consumers in return for purchases at Taco Bell, Dunkin’ Donuts and others.

This aims to take advantage of the boom in virtual currency, which is currently a $2.1bn industry.

How can brands use Facebook Credits?

The full introduction of Facebook Credits, and their availability (in the US at least) as gift vouchers in offline retailers, opens up a whole new world for brands on Facebook.

The early adopters are, as expected, social gamers: Facebook and Zynga settled their differences earlier this year to agree that players of Zynga games (such as Farmville) can use Facebook Credits to buy virtual goods.

The implications are enormous. Suddenly, Facebook offers a new revenue stream for brands, and has itself a sustainable revenue model that doesn’t rely on the fickle advertising market.

Facebook goes to Target with Facebook Credits gift cards

Facebook may not be a retailer, but that doesn't mean the company can't sell gift cards. Starting September 5, Target will start selling Facebook Credits gift cards in stores nationwide.

Consumers don't necessarily need easier ways to spend money on Facebook, but it is a great trick to introduce more consumers to Facebook games. Free marketing for Target, too.