Posts tagged with Facebook Fans

Play.com's Facebook fans spend 24% more than non-fans

So, just what is the value of a Facebook ‘like’? Does it have any real worth in terms of increased sales and customer loyalty, or is it simply a nice ego boost and a way of showing you are more popular than the competition?

It’s a difficult question to answer and is a frequent topic of debate at social media conferences.

In truth the value of a ‘like’ varies wildly between different industries and sectors, but many companies have started to work out exactly how much their Facebook fans are worth.

Cider brand Bulmers says its fans are worth £3.82 a week more than non-fans, or £198.64 per year, and ticketing company Eventbrite has worked out that a Facebook share is worth £2.25 compared to £1.80 on Twitter.

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Six tips for increasing your Facebook fans

Interacting with fans on Facebook is no longer the mystery that it once was, with a majority of brands realising the benefits of posting regular content and engaging in conversations with users.

But that doesn’t necessarily mean that engaging with fans is easy.

Wildfire has produced a report that looks into the best ways for brands to interact with consumers on Facebook and generate earned media by encouraging them to share content with their friends.

It evaluated almost 700 brands to understand how they managed their social initiatives and identified six best practices that helped them recruit more brand advocates.

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