Posts tagged with Facebook Page Marketing

The biggest mistake from marketers on Facebook today? Ignorance!

Yeah, you might think this controversial headline will get me some likes and tweets (well, you bet it will!), but the matter of fact is, that the biggest mistake that marketers on Facebook make is indeed ignorance.

Let me take a few minutes to explain why I think that...

Facebook places

Why you should have a hyperlocal Facebook strategy

Are you already local on Facebook? How about being hyperlocal? In this post, I'll be explaining why your company should have a hyperlocal social media strategy. 


Which Facebook marketing metrics matter the most?

In my first contribution to Econsultancy two weeks ago, I wrote about how opening a Facebook page is like opening a flagship store, and I would like to follow-up on that article that stressed the importance of Facebook page management. 

Most of you probably do have a Facebook Page for your business, but you might not be measuring some of these metrics mentioned below...


Opening a Facebook Page is like opening a flagship store

A question I'm often asked by clients is: how many people can I get from Facebook to my website?

However, this is the wrong question, since it`s not only the visitors that a Facebook page can generate, you have to focus on different areas.