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Posts tagged with Facebook Video App

Confused.com launches personalised 'House of Horrors' Facebook app

Confused.com has launched a video app for Facebook called ‘House of Horrors’ to raise awareness of the importance of home insurance.

The app, created by A Social Media Agency, is part of an ongoing digital marketing strategy that aims to alert consumers to the benefits of home insurance, promoting the comparison site as a destination for buying a policy.

After connecting to the app users are asked to enter their postcode, which connects with Google Maps to start the video with a personalised shot of their house.

Drawing inspiration from Take This Lollipop, images from the user's Facebook profile are then shown during a video of a burglar breaking into a house  - making it appear as if it is their home that has been broken into.

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