tag:econsultancy.com,2008:/blog/tags/facebook Posts tagged with "Facebook" from the Econsultancy blog 2018-02-14T11:06:52+00:00 tag:econsultancy.com,2008:BlogPost/69802 2018-02-14T11:06:52+00:00 2018-02-14T11:06:52+00:00 Unilever fires a shot across the bow of Google and Facebook, but is it all bark and no bite? Patricio Robles <p><strong>Recent history hasn't been so nice to Google and Facebook.</strong></p> <p>In the wake of a growing number of scandals involving fake news and high-profile content creators that publish through their platforms, the two digital behemoths have found themselves facing scrutiny and scorn from the public, politicians and advertisers at a level they haven't experienced previously.</p><p><a href="https://econsultancy.com/blog/69802-unilever-fires-a-shot-across-the-bow-of-google-and-facebook-but-is-it-all-bark-and-no-bite/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69787 2018-02-13T11:28:00+00:00 2018-02-13T11:28:00+00:00 Five tips for a successful Facebook advertising strategy Nikki Gilliland <p><strong>Facebook remains a behemoth within the world of digital advertising. </strong></p> <p>In April 2017, more than five million businesses were advertising on it each month, and the platform is predicted to generate just under half of all online ad spend in 2018.</p><p><a href="https://econsultancy.com/blog/69787-five-tips-for-a-successful-facebook-advertising-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69788 2018-02-09T15:00:00+00:00 2018-02-09T15:00:00+00:00 Three marketing trends for Asia-Pacific in 2018 Jeff Rajeck <p><strong>Econsultancy recently published a helpful guide to 2018 marketing trends, <a href="https://econsultancy.com/reports/opportunities-and-challenges-for-marketers-in-2018">Opportunities and Challenges for Marketers in 2018</a>.</strong></p><p><a href="https://econsultancy.com/blog/69788-three-marketing-trends-for-asia-pacific-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69747 2018-01-24T12:40:50+00:00 2018-01-24T12:40:50+00:00 Snapchat is finally opening itself up to the web Patricio Robles <p><strong>Snapchat's fortunes have declined since the company went public last year.</strong></p> <p>Facing waning user growth and a <a href="https://www.econsultancy.com/blog/69275-five-reasons-instagram-is-beating-snapchat-in-the-battle-for-brands">full-frontal attack from arch rival Facebook</a>, some have gone so far as to suggest that Snapchat might not be built to last.</p><p><a href="https://econsultancy.com/blog/69747-snapchat-is-finally-opening-itself-up-to-the-web/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69725 2018-01-15T14:37:00+00:00 2018-01-15T14:37:00+00:00 Facebook's News Feed update is more significant than you know Depesh Mandalia <p><strong>Here's the lowdown on <a href="https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/" target="_blank">Facebook's big news recently</a> and why it <em>does</em> matter to you as a user and as a marketer.</strong></p> <p>It isn't as bad as some seem to be calling it out to be.</p><p><a href="https://econsultancy.com/blog/69725-facebook-s-news-feed-update-is-more-significant-than-you-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69721 2018-01-12T13:08:01+00:00 2018-01-12T13:08:01+00:00 Why the Facebook News Feed update might be the wake-up call that marketers need Matt Owen <p><strong>For those of you who missed it, on Jan 11, Facebook <a href="https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/">announced</a> that it plans to alter its algorithm, so that you will see more from friends and families, and less from publishers and brands.</strong></p> <p>For marketers, this is, well, certainly worrying. How are you going to generate ROI if you can't reach people? I’m sure we all remember the shitstorm around the decline in organic reach.</p><p><a href="https://econsultancy.com/blog/69721-why-the-facebook-news-feed-update-might-be-the-wake-up-call-that-marketers-need/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69720 2018-01-12T11:01:44+00:00 2018-01-12T11:01:44+00:00 Facebook updates News Feed again: The detail Patricio Robles <p><strong>After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: <a href="https://www.facebook.com/zuck/posts/10104380170714571">fix Facebook</a>.</strong></p> <p>It would appear that the Facebook CEO is serious as not two weeks into the new year, the company has announced an update to its News Feed that will impact brands active on the world's largest social network.</p><p><a href="https://econsultancy.com/blog/69720-facebook-updates-news-feed-again-the-detail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69530 2017-10-24T09:39:53+01:00 2017-10-24T09:39:53+01:00 Facebook's latest News Feed experiment should concern brands Patricio Robles <p><strong>While the decline of <a href="https://econsultancy.com/blog/68290-brands-too-dependent-on-facebook-organic-reach-study">organic reach</a> that has occurred on Facebook over the years is well known among brands, an experiment the world's largest social network is running in a handful of countries might be one of the most frightful ever.</strong></p><p><a href="https://econsultancy.com/blog/69530-facebook-s-latest-news-feed-experiment-should-concern-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69355 2017-08-21T13:30:00+01:00 2017-08-21T13:30:00+01:00 Is Facebook preparing to tax influencer marketing campaigns? Patricio Robles <p><strong>Influencer marketing is now a billion-dollar business.</strong></p> <p>And despite challenges like disclosure rules and <a href="https://econsultancy.com/blog/69343-are-marketers-underestimating-the-fraud-threat-to-influencer-marketing/">fraud</a>, there's no reason to believe that it won't continue to be an important part of the way brands market their wares to consumers via social media.</p><p><a href="https://econsultancy.com/blog/69355-is-facebook-preparing-to-tax-influencer-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69295 2017-08-09T11:43:04+01:00 2017-08-09T11:43:04+01:00 As companies embrace Amazon advertising, some SMBs struggle Patricio Robles <p><strong>For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that <a href="https://econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017">could make it a big force in digital advertising as early as this year</a>.</strong></p> <p>Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.</p><p><a href="https://econsultancy.com/blog/69295-as-companies-embrace-amazon-advertising-some-smbs-struggle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69277 2017-07-25T12:00:00+01:00 2017-07-25T12:00:00+01:00 Six big challenges Facebook's Instant Articles paywall will face Patricio Robles <p><strong>Facebook is reportedly planning to test a subscription offering built on its <a href="https://econsultancy.com/blog/67544-facebook-to-open-up-instant-articles-what-publishers-need-to-know/">Instant Articles</a> platform later this year.</strong></p> <p>But even as the world's largest social network works to iron out details for the new paywall initiative, there are a number of challenges it will face that raise questions about its likely viability.</p><p><a href="https://econsultancy.com/blog/69277-six-big-challenges-facebook-s-instant-articles-paywall-will-face/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69243 2017-07-13T12:00:48+01:00 2017-07-13T12:00:48+01:00 Is it time to put the kibosh on the VR hype? Patricio Robles <p><strong>In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).</strong></p><p><a href="https://econsultancy.com/blog/69243-is-it-time-to-put-the-kibosh-on-the-vr-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69225 2017-07-04T15:00:00+01:00 2017-07-04T15:00:00+01:00 Facebook to demote content from oversharers in News Feed: What you need to know Patricio Robles <p><strong>Since late last year, when it came under fire for its role in helping spead <a href="https://econsultancy.com/blog/68547-how-advertisers-are-being-exploited-by-fake-news-sites/">"fake news"</a> during the 2016 U.S. presidential cycle, Facebook has been working to find ways to reign in the spread of misinformation, disinformation and spam on its platform.</strong></p> <p>Facebook's efforts have been broad and range from <a href="https://econsultancy.com/blog/69004-as-facebook-cracks-down-on-a-major-spam-operation-usa-today-loses-millions-of-likes">crackdowns on fake accounts</a> to experiments with a so-called <a href="https://econsultancy.com/blog/68966-is-a-second-facebook-news-feed-in-the-works-what-you-need-to-know">second News Feed</a>.</p><p><a href="https://econsultancy.com/blog/69225-facebook-to-demote-content-from-oversharers-in-news-feed-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69178 2017-06-16T11:58:58+01:00 2017-06-16T11:58:58+01:00 Facebook adds value optimization to ad bidding & Lookalike Audiences Patricio Robles <p><strong>By some estimates, upwards of 85 cents of every new dollar spent on digital ads today is going to Google or Facebook.</strong></p> <p>That's not just a result of the fact that both companies have massive audiences, but also a result of the fact that both companies continue to offer marketers more and more options for targeting those audiences.</p><p><a href="https://econsultancy.com/blog/69178-facebook-adds-value-optimization-to-ad-bidding-lookalike-audiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69013 2017-04-20T10:00:08+01:00 2017-04-20T10:00:08+01:00 What do Facebook's new VR and AR platforms mean for marketers? Ben Davis <p><strong>At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.</strong></p> <p>Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.</p> <p>In this article, I'm going to look at some of the key functionality and what it could mean for marketers.</p><p><a href="https://econsultancy.com/blog/69013-what-do-facebook-s-new-vr-and-ar-platforms-mean-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69004 2017-04-18T14:55:00+01:00 2017-04-18T14:55:00+01:00 As Facebook cracks down on a major spam operation, USA Today loses millions of Likes Patricio Robles <p><strong>While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.</strong></p> <p>Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week <a href="https://www.facebook.com/notes/facebook-security/improvements-in-protecting-the-integrity-of-activity-on-facebook/10154323366590766">it detailed</a> how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.</p><p><a href="https://econsultancy.com/blog/69004-as-facebook-cracks-down-on-a-major-spam-operation-usa-today-loses-millions-of-likes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68937 2017-03-24T15:05:08+00:00 2017-03-24T15:05:08+00:00 Stories from SXSW 2017: ad blocking, content distribution, and Joe Biden Nick Hammond <p><strong>Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions. </strong></p> <p>Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.</p><p><a href="https://econsultancy.com/blog/68937-stories-from-sxsw-2017-ad-blocking-content-distribution-and-joe-biden/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68852 2017-03-01T01:00:00+00:00 2017-03-01T01:00:00+00:00 Five ways marketers can use analytics to combat ad fraud Jeff Rajeck <p><strong>Data from ad campaigns has, in some ways, never been so important. </strong></p> <p>Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future.</p><p><a href="https://econsultancy.com/blog/68852-five-ways-marketers-can-use-analytics-to-combat-ad-fraud/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68793 2017-02-14T15:00:00+00:00 2017-02-14T15:00:00+00:00 Is the VR craze mostly hype? Patricio Robles <p><strong>Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been <a href="https://econsultancy.com/blog/67078-three-examples-of-brands-experimenting-with-virtual-reality/">jumping on the bandwagon</a>. <a href="https://econsultancy.com/blog/68401-virtual-reality-content-marketing-s-next-big-trend/">Examples</a> of experimentation <a href="https://econsultancy.com/blog/67834-why-virtual-reality-is-the-ultimate-storytelling-tool-for-marketers/">abound</a>, and expectations <a href="https://econsultancy.com/blog/68054-pat-symonds-cto-of-williams-on-why-vr-will-shape-the-future-fan-experience-of-f1/">are high</a>.</strong></p> <p>But are the expectations for VR's revolutionary potential too grandiose?</p><p><a href="https://econsultancy.com/blog/68793-is-the-vr-craze-mostly-hype/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68724 2017-01-20T11:27:00+00:00 2017-01-20T11:27:00+00:00 Marketers plan Facebook audits following metrics faux pas Patricio Robles <p><strong>With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.</strong></p> <p><a href="http://adage.com/article/digital/marketers-facebook-audits-digital-ad-trust/307539/">According to</a> a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.</p><p><a href="https://econsultancy.com/blog/68724-marketers-plan-facebook-audits-following-metrics-faux-pas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68703 2017-01-13T12:11:00+00:00 2017-01-13T12:11:00+00:00 All the digital news stories you missed this week Ben Davis <p><strong>Some funny and nostalgic news this week.</strong></p> <p>Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.</p><p><a href="https://econsultancy.com/blog/68703-all-the-digital-news-stories-you-missed-this-week-20/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68664 2016-12-23T11:57:29+00:00 2016-12-23T11:57:29+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news covers the serious, the sublime and the stupid.</strong></p> <p>Google is under attack yet again and Amazon keeps on keeping on.</p> <p>Enjoy..</p><p><a href="https://econsultancy.com/blog/68664-all-the-digital-news-stories-you-missed-this-week-18/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68576 2016-11-30T14:59:00+00:00 2016-11-30T14:59:00+00:00 We take a spin through Clarkson, May & Hammond's DriveTribe network Ben Davis <p><strong>My father had a birthday last week and received an Amazon Fire Stick.</strong></p> <p>That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (<a href="http://www.thedailymash.co.uk/news/arts-entertainment/men-stay-up-all-night-to-watch-twat-drive-car-20161118117330">Men stay up all night to watch twat drive car</a>).</p> <p>What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.</p><p><a href="https://econsultancy.com/blog/68576-we-take-a-spin-through-clarkson-may-hammond-s-drivetribe-network/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68561 2016-11-25T10:06:01+00:00 2016-11-25T10:06:01+00:00 All the digital news stories you missed this week Ben Davis <p><strong>Happy Black Friday to you all - undoubtedly the most sanctified and unanimously-loved day of them all.</strong></p> <p>It's not been the busiest week of digital news, but there's plenty a discerning reader like you needs to keep abreast of.</p><p><a href="https://econsultancy.com/blog/68561-all-the-digital-news-stories-you-missed-this-week-14/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68541 2016-11-18T14:19:15+00:00 2016-11-18T14:19:15+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.</strong></p> <p>Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&amp;T.</p> <p>Dive in.</p><p><a href="https://econsultancy.com/blog/68541-all-the-digital-news-stories-you-missed-this-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68493 2016-11-04T14:38:00+00:00 2016-11-04T14:38:00+00:00 All the digital news you missed this week Ben Davis <p><strong>If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.</strong></p> <p>I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.</p><p><a href="https://econsultancy.com/blog/68493-all-the-digital-news-you-missed-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68475 2016-11-01T15:03:00+00:00 2016-11-01T15:03:00+00:00 What marketers need to know about Facebook's ethnic affinity ad targeting Patricio Robles <p><strong>Last week, one of Facebook's ad targeting options became a topic of controversy.</strong></p> <p>It all started with an article bearing the headline, <a href="https://www.propublica.org/article/facebook-lets-advertisers-exclude-users-by-race"><em>Facebook Lets Advertisers Exclude Users by Race</em></a>.</p><p><a href="https://econsultancy.com/blog/68475-what-marketers-need-to-know-about-facebook-s-ethnic-affinity-ad-targeting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68463 2016-10-31T11:09:00+00:00 2016-10-31T11:09:00+00:00 Facebook: A handy roundup of its latest developments and commercial opportunities Nick Hammond <p><strong>Although it is nearly seven years since Time Magazine observed that Facebook was ‘<a href="http://content.time.com/time/specials/packages/article/0,28804,1945379_1944827,00.html">the site that ate the internet</a>’, in the intervening years the social network has only increased its influence in the digital space and beyond. </strong></p><p><a href="https://econsultancy.com/blog/68463-facebook-a-handy-roundup-of-its-latest-developments-and-commercial-opportunities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68389 2016-10-07T11:43:52+01:00 2016-10-07T11:43:52+01:00 All the digital news stories you missed this week Ben Davis <p><strong>If, like me, you were lucky enough to be at the <a href="http://www.festivalofmarketing.com/welcome?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">best event in the marketing and advertising industry</a> this week, you may have hazy memories of the week's news.</strong></p> <p>Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.</p><p><a href="https://econsultancy.com/blog/68389-all-the-digital-news-stories-you-missed-this-week-8/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68319 2016-09-23T11:41:27+01:00 2016-09-23T11:41:27+01:00 All the digital news stories you missed this week Ben Davis <p><strong>The digital world has seen it all this week - from overcharging and misreporting, to philanthropy and AI.</strong></p> <p>Here are the best bits you should catch up on...</p><p><a href="https://econsultancy.com/blog/68319-all-the-digital-news-stories-you-missed-this-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68258 2016-09-02T11:10:18+01:00 2016-09-02T11:10:18+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Plenty to mull over in digital this week, from the politics of broadband to the ethics of AI, by way of doing rude things with a chicken sandwich.</strong></p> <p>You couldn't make it up.</p> <p>Here are all the digital stories you may have missed this week.</p><p><a href="https://econsultancy.com/blog/68258-all-the-digital-news-stories-you-missed-this-week-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68175 2016-08-18T15:17:00+01:00 2016-08-18T15:17:00+01:00 Will Facebook’s artificial image creation solve our stock photo woes? Dr Janet Bastiman <p style="text-align: justify;"><strong>One of the biggest issues that creative teams face is finding the right images to put alongside their marketing campaigns. </strong></p> <p style="text-align: justify;">The time and effort required to create and curate an image library is considerable, and it needs constant maintenance to ensure that images stay relevant to the brand and message. </p><p><a href="https://econsultancy.com/blog/68175-will-facebook-s-artificial-image-creation-solve-our-stock-photo-woes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68150 2016-08-16T01:01:00+01:00 2016-08-16T01:01:00+01:00 Social media metrics: Outputs, outtakes, & outcomes Jeff Rajeck <p><strong>Professional social media is hard work.</strong>  </p> <p>Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.</p> <p>The lack of universally accepted performance metrics, however, makes this difficult to do.</p><p><a href="https://econsultancy.com/blog/68150-social-media-metrics-outputs-outtakes-outcomes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68181 2016-08-12T12:02:53+01:00 2016-08-12T12:02:53+01:00 The week's news in digital (in five minutes) Ben Davis <p><strong>You may all be thinking about going on your hollibobs, but there's never a dull week in digital.</strong></p> <p>This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.</p><p><a href="https://econsultancy.com/blog/68181-the-week-s-news-in-digital-in-five-minutes-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68164 2016-08-10T14:17:35+01:00 2016-08-10T14:17:35+01:00 Publishers turn to video to offset organic reach drop on Facebook Patricio Robles <p><strong>Earlier this year, Facebook announced News Feed updates to <a href="http://newsroom.fb.com/news/2016/02/news-feed-fyi-using-qualitative-feedback-to-show-relevant-stories/">incorporate qualitative user feedback</a> and <a href="https://econsultancy.com/blog/68022-what-marketers-need-to-know-about-facebook-s-latest-news-feed-update/">prioritize content from friends and family</a>. </strong></p> <p>And last week, the world's largest social network announced another News Feed update aimed at <a href="https://newsroom.fb.com/news/2016/08/news-feed-fyi-further-reducing-clickbait-in-feed/">reducing clickbait</a>.</p><p><a href="https://econsultancy.com/blog/68164-publishers-turn-to-video-to-offset-organic-reach-drop-on-facebook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68075 2016-07-14T15:17:07+01:00 2016-07-14T15:17:07+01:00 Who will win the live-streaming battle: Facebook Live or Periscope? Blake Cahill <p><strong>In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.</strong></p> <p>Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.</p> <p>Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.</p><p><a href="https://econsultancy.com/blog/68075-who-will-win-the-live-streaming-battle-facebook-live-or-periscope/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68049 2016-07-08T16:41:02+01:00 2016-07-08T16:41:02+01:00 All the week's digital news (in five minutes) Ben Davis <p><strong>This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.</strong></p> <p>From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.</p><p><a href="https://econsultancy.com/blog/68049-all-the-week-s-digital-news-in-five-minutes-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68042 2016-07-07T15:04:02+01:00 2016-07-07T15:04:02+01:00 Snapchat’s user base is getting older: How should marketers respond? Patricio Robles <p><strong>Snapchat is one of the most popular messaging apps for teens, and its rise could even be partially responsible for a decline in how much users are sharing on <a href="https://econsultancy.com/blog/67733-the-facebook-context-collapse-how-decline-in-personal-sharing-might-affect-brands">Facebook</a> and <a href="https://www.theinformation.com/sharing-decline-blurs-instagrams-picture">Instagram</a>.</strong></p> <p>But Snapchat is itself changing.</p><p><a href="https://econsultancy.com/blog/68042-snapchat-s-user-base-is-getting-older-how-should-marketers-respond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68022 2016-06-30T14:52:54+01:00 2016-06-30T14:52:54+01:00 What marketers need to know about Facebook's latest News Feed update Patricio Robles <p><strong>Recently, Facebook came under fire after former workers claimed that they routinely suppressed conservative news stories from the company's "trending" section.</strong></p> <p>While the company disputed the claims, the implications were so serious that Facebook CEO Mark Zuckerberg met with conservative leaders.</p><p><a href="https://econsultancy.com/blog/68022-what-marketers-need-to-know-about-facebook-s-latest-news-feed-update/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67970 2016-06-21T10:04:09+01:00 2016-06-21T10:04:09+01:00 How to integrate search & social: It's all about curating audiences Ben Davis <p><strong>The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.</strong></p> <p>With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.</p> <p>Marty Weintraub, founder of Aimclear, spoke at this year's <a href="http://www.sascon.co.uk/">SAScon</a> about psychographic targeting and <a href="http://www.aimclearblog.com/2015/04/08/radical-new-expectations-for-social-marketers-owned-audience-cookie-pools-for-performance-marketers/">curating audience-based remarketing pools</a>. Here are some of the tactics he extolled.</p><p><a href="https://econsultancy.com/blog/67970-how-to-integrate-search-social-it-s-all-about-curating-audiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67963 2016-06-17T11:30:01+01:00 2016-06-17T11:30:01+01:00 The week in digital (in five minutes) Ben Davis <p><strong>Here it is, your roundup of the week's digital news.</strong></p> <p>All you need in five minutes to impress your colleagues or potentially bore your non-digital friends.</p><p><a href="https://econsultancy.com/blog/67963-the-week-in-digital-in-five-minutes-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67929 2016-06-08T14:52:00+01:00 2016-06-08T14:52:00+01:00 Does app data suggest we are nearing peak social? Patricio Robles <p><strong>Much has been made of the fact that Snapchat <a href="http://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage">reportedly now has more daily active users than Twitter</a>, but is overall usage of all social apps peaking?</strong></p> <p>According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be <em>yes</em>.</p><p><a href="https://econsultancy.com/blog/67929-does-app-data-suggest-we-are-nearing-peak-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67924 2016-06-07T14:22:00+01:00 2016-06-07T14:22:00+01:00 Is Facebook doing enough to prevent fraudulent ads? Patricio Robles <p><strong>In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel?</strong></p> <p>An investigation by Justin Seitz, creator of investigation tool <a href="https://www.hunch.ly/">Hunchly</a>, raises questions about just how hard Facebook is working to weed out bad ads.</p><p><a href="https://econsultancy.com/blog/67924-is-facebook-doing-enough-to-prevent-fraudulent-ads/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67890 2016-05-27T11:37:41+01:00 2016-05-27T11:37:41+01:00 The 11 most interesting stories in digital this week Ben Davis <p><strong>Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.</strong></p> <p>Some you may have already read about, others will have passed you by.</p> <p>N.B. Cats are included.</p><p><a href="https://econsultancy.com/blog/67890-the-11-most-interesting-stories-in-digital-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67830 2016-05-13T14:02:06+01:00 2016-05-13T14:02:06+01:00 Young users aren't fans of targeted social ads: Report Patricio Robles <p><strong>For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.</strong></p> <p>But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.</p><p><a href="https://econsultancy.com/blog/67830-young-users-aren-t-fans-of-targeted-social-ads-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67818 2016-05-11T15:11:51+01:00 2016-05-11T15:11:51+01:00 Content is king, but for brands, there's too much of it Patricio Robles <p><strong>The world is awash in content. </strong></p> <p>As <a href="http://www.wired.com/2016/04/youtube-app-redesign-recommendations/">recently detailed by</a> Wired's David Pierce, Instagram's photo cache grows by 80m each day.</p> <p>YouTube sees 400 hours of video uploaded every minute, and more than 250,000 status updates are posted to Facebook in the same span.</p><p><a href="https://econsultancy.com/blog/67818-content-is-king-but-for-brands-there-s-too-much-of-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67806 2016-05-11T11:39:45+01:00 2016-05-11T11:39:45+01:00 Are customer reviews becoming less important to local businesses? Patricio Robles <p><strong>For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?</strong></p><p><a href="https://econsultancy.com/blog/67806-are-customer-reviews-becoming-less-important-to-local-businesses/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67779 2016-05-04T14:55:23+01:00 2016-05-04T14:55:23+01:00 How Donald Trump is using social media Patricio Robles <p><strong>Last week, I looked at <a href="https://econsultancy.com/blog/67780-how-the-democratic-presidential-candidates-are-using-social-media/">how the the Democratic presidential candidates are using social media</a> to bolster their campaigns.</strong></p> <p>Yesterday, Donald Trump became the presumptive Republican nominee.</p> <p>Here's how he has been using social media.</p><p><a href="https://econsultancy.com/blog/67779-how-donald-trump-is-using-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67780 2016-04-26T15:45:06+01:00 2016-04-26T15:45:06+01:00 How the Democratic presidential candidates are using social media Patricio Robles <p><strong>The 2016 Presidential primaries are well under way, and not surprisingly, all of the candidates <a href="https://econsultancy.com/blog/66728-social-media-and-the-2016-us-election-can-anyone-follow-obama">are actively using social media</a> to rally support.</strong></p> <p>Here's how the two candidates for the Democratic party, Hillary Clinton and Bernie Sanders, are using social media.</p><p><a href="https://econsultancy.com/blog/67780-how-the-democratic-presidential-candidates-are-using-social-media/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67769 2016-04-21T15:19:06+01:00 2016-04-21T15:19:06+01:00 The rise of Amazon's private labels shows the perils of not owning your data & customers Patricio Robles <p><strong>Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.</strong></p><p><a href="https://econsultancy.com/blog/67769-the-rise-of-amazon-s-private-labels-shows-the-perils-of-not-owning-your-data-customers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>