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Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
Data from ad campaigns has, in some ways, never been so important.
Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future.
Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and expectations are high.
But are the expectations for VR's revolutionary potential too grandiose?
With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.
According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.
Some funny and nostalgic news this week.
Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.
This week's digital news covers the serious, the sublime and the stupid.
Google is under attack yet again and Amazon keeps on keeping on.
My father had a birthday last week and received an Amazon Fire Stick.
That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).
What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.
Happy Black Friday to you all - undoubtedly the most sanctified and unanimously-loved day of them all.
It's not been the busiest week of digital news, but there's plenty a discerning reader like you needs to keep abreast of.
This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.
Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&T.
If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.
I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.
Last week, one of Facebook's ad targeting options became a topic of controversy.
It all started with an article bearing the headline, Facebook Lets Advertisers Exclude Users by Race.
Although it is nearly seven years since Time Magazine observed that Facebook was ‘the site that ate the internet’, in the intervening years the social network has only increased its influence in the digital space and beyond.