Twitter, the popular microblogging service that has become a favorite
social media marketing tool, has signed a term sheet to raise more
venture capital money at a $250m valuation. That's according to a report
published this weekend by TechCrunch.
Thus far, Twitter has raised approximately $20 million in funding. The dollar amount of the latest round is not yet known.
The inauguration of Barack Obama was more than just another big media event.
Regardless of where you fall on the political spectrum and regardless of where you live, President Obama's inauguration was an historic moment for the internet.
Services like Facebook and Twitter are changing the ways we
locate and share important news and information, and they have proven
to be valuable additions to the field of journalism.
Yet their rise has created some thorny ethical questions for reporters and news organizations.
Mike Grehan, host of the Search Engine Strategies Expo London, wrote a comment on ClickZ last week that made quite a statement.
That statement: "SEO's glory days are over. And we should get over it. Nobody is online
looking for content."
In this rough economy, it's now apparent to just about everyone that marketers are cutting back and looking to get the most bang for their buck.
Many expected this would be a boon to search engines since paid search advertising is easy to measure, quantify and analyze for ROI.
59% of the 100 leading retailers currently have a fan page on Facebook, according to a study by interactive marketing agency Rosetta.
Originally conducted last April and updated in
September, the study found 29 of the retailers surveyed added Facebook pages
during that four month interim. And we're talking top brands in this consort: Best Buy, Toys "R" Us,
Kohl's, and Wal-Mart being just a few examples.
Social networks have come a long way since Friendster, MySpace and Facebook jump-started one of the hottest online trends in the past decade.
A new Pew Internet & American Life Project report indicates that social networks have made great inroads with adults in the United States but still are predominantly the domain of teenagers and young adults.
Guy Stephens is the Knowledge and Online Help Manager for Carphone Warehouse, having joined the company in September last year.
I talked with Guy about how Carphone Warehouse provides help and support to its customers online, his plans to improve the service offered, as well as the company's attitude to Twitter and other social media.
Two years ago, Cisco raised some eyebrows by purchasing two social networking companies - Five Across and Tribe.net.
The acquisitions were curious because Cisco is best known as a manufacturer of networking and telecommunications equipment.
With the New Year right around the corner and this being my last post for the year, I figured it was time to go on record with my predictions for 2009.
The last half of 2008 has been interesting and changed the dynamic in the internet economy as financial markets collapsed and the global economy faltered. This will set the tone for 2009.