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On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.
The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.
I’m going to cover them in detail in this post.
Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’
So turn up that screen brightness, put your glasses back on and let’s do this thing.
It's finally here: after months of speculation following Mark Zuckerberg's comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content.
The start of the year is a good time to dig into social trends.
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.
This month it is the social arm of the compendium that boasts some of the stand-out insights.
Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.
That could, however, be changing.
Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook.
Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.
If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.
Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).
While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels.
These are channels in which sharing activity takes place out of public view.
But just because dark social channels are harder to work and track doesn't mean that marketers should ignore them.
In fact, there are now a number of dark social channels that are just as big – and even bigger – than Facebook.
Click fraud is now officially rampant.
In a recent report, Bloomberg Business Week cited a study which said that fake traffic will cost web advertisers $6.3bn this year.
And in some ways, we shouldn't be surprised.
Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.
And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.
In an effort to improve the user experience, Twitter has unveiled a new timeline feature that will display tweets out of chronological order.
The aim is that users will avoid missing out on important updates from people they follow.
The feature, which launched Wednesday, is currently optional, but Twitter plans to roll it out as a default in the next few weeks.
By all measures Singapore is one of the most digital countries on Earth.
Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed.