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It’s Mother’s Day on Sunday, when we celebrate and show our appreciation for the women who brought us kicking and screaming into this world.
I’m in a sharing mood, so I’m going to open up to you and tell you the single most powerful piece of advice my mother ever gave me. I remember it word for word.
She said: “Son, whatever you do in life, wherever you go, don’t ever let anyone stop you reading the weekly Econsultancy digital marketing stats round-up.”
It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands.
I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis.
Facebook recently released its second annual State of Connectivity report on global internet access.
The tech giant has long pushed for increased global internet connectivity and this report is designed to increase the sharing of data around this issue.
You can see all the data by downloading the report, but here are a few of the stats that spoke to me.
Pharma companies are not doing a great job at reaching physicians through social, and their ability to advertise to consumers could be eliminated in the US if the American Medical Association (AMA) has its way.
But the pharmaceutical industry's largest trade group, the Pharmaceutical Research and Manufacturers of America (PhRMA), isn't targeting physicians or consumers in what could be its most important ad campaign.
On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.
The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.
I’m going to cover them in detail in this post.
Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’
So turn up that screen brightness, put your glasses back on and let’s do this thing.
It's finally here: after months of speculation following Mark Zuckerberg's comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content.
The start of the year is a good time to dig into social trends.
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.
This month it is the social arm of the compendium that boasts some of the stand-out insights.
Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.
That could, however, be changing.
Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook.
Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.
If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.
Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).
While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels.
These are channels in which sharing activity takes place out of public view.
But just because dark social channels are harder to work and track doesn't mean that marketers should ignore them.
In fact, there are now a number of dark social channels that are just as big – and even bigger – than Facebook.