Posts tagged with Facebook

The limitations of linkbait

Linkbait. It's sort of like foie gras and champagne. Even if it's not your favorite meal, chances are most consumers won't turn it down.

But as a website owner, is linkbait the meal you should be preparing every day?

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Is Facebook ready to compete with Google for ads?

The internet may be becoming a less anonymous place, but does that mean Facebook will take it over?

Wired's Fred Vogelstein thinks that Facebook is poised to take over display advertising the way that Google has dominated search. 

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Q&A: Craig Newmark, Founder of craigslist

In 1995, Craig Newmark started an email distribution list for events in the San Francisco Bay Area. It moved to the web in 1996. Today, the non-profit company's classifieds community - craigslist, in case you hadn't guessed - is available in over 500 cities around the world.

We briefly caught up with Craig in advance of his appearance at next month's Traveling Geeks roundtables hosted by Econsultancy in London (other participants include Robert Scoble, Howard Rheingold and Susan Bratton). Here he answers a few questions on craigslist's history, Web 2.0 and dealing with customers.

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Facebook's click fraud problem

Click fraud is a major issue when it comes to search marketing and big money is at stake.

The source of the most insidious click fraud: rogue third-party publishers who participate in PPC ad networks run by companies like Google and Yahoo and who use click fraud in an attempt to intentionally inflate their earnings.

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MySpace's lays off 30%, are its better days behind it?

Friendster provided the quintessential story of a hot company that rose quickly and fell even quicker. At one point, Friendster seemed set to dominate the social networking market.

Then two upstarts, MySpace and Facebook, left it battered and bruised. While the company still exists, the chances that it will ever recapture its past glory seem, to some observers, slim to none.

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Convincing the boss to invest in social media

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

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Q&A: Steve Snyder of Frontier Airlines on the challenges of social media

In November, blogger Andrew Hyde tried to fly standby on Frontier Airilnes. Instead, he got delayed for six hours and began a customer service Twitter feed for the brand and wrote an angry blog post about the company's customer service. Steve Snyder from Frontier's communications department responded, and I wrote a post about what Frontier was missing out on by not getting into the space from a customer service angle.

Our tech reporter Patricio Robles then wrote a follow up post about risk management in soclal media, and this week I spoke with Steve Snyder to get his side of the story, to see what Frontier is doing in the social media space, and the problems with assuming that companies need to use Twitter for customer service purposes.

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Facebook vanity URLs coming this weekend

Cancel your weekend plans. At 12:01 am EDT on Saturday, June 13, Facebook will open the floodgates on a long-awaited landrush.

At that time, all Facebook users will be able to select a vanity URL (eg. www.facebook.com/username/).

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Top ten online PR fails

A number of brands have fallen foul of social media over the last few years, either due to lack of understanding of how information spreads online, or by attempting to manipulate the system and getting caught out.

I've listed ten examples of companies who have suffered PR nightmares online, in most cases the bad publicity has come via social media sites...

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Digg translates its strengths into advertising

Social news site Digg is introducing a new “social advertising platform” this week that will allow users to vote advertisements up and down the way that Digg users currently curate news content. The approach may not be new – companies like Facebook and RazorFish have created similar ads — but the Digg community offers a lot of potential for the strategy.

For starters, Digg users are already in the business of rating content.

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The A-Z of social media for brands

Here’s an A-Z braindump that I compiled in about an hour. It is aimed at providing a snapshot of what social media is all about, and what brands need to focus on before wading in.

The A-to-Z of social mediaYou might be familiar with social media, but hopefully you'll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good luck with that!

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Can you trust Web 2.0 companies with your money?

In a post last month, I pointed out that some of the most popular Web 2.0 companies still haven't figured out Customer Service 1.0.

Even though they're related, customer service is one thing and your money is another.

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