Posts tagged with Facebook

PPC arbitrage Facebook-style

Facebook, which just announced that it had reached the 250m user mark, continues in its quest to build a sustainable business. Currently, Facebook's self-serve PPC ad platform accounts for the largest share of the company's revenue.

In an effort to grow that chunk of revenue, Facebook is adding on to its self-serve ad platform to meet the needs of developers and I think this could open up a potential arbitrage opportunity for savvy developers.

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Real-time, red herring: why real-time on the consumer internet isn't the real deal

The buzz in the consumer internet right now is real-time. Twitter and Facebook have put the spotlight on real-time but now tech giants like Google and Microsoft are giving real-time the time of day.

Where is this all leading? Is real-time the most important thing taking place on the internet today as some believe or is it the next overhyped web fad?

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Facebook Fan Box and what it means for brands

Facebook has just launched Fan Box, a new widget. This is great news for brands wanting to grow a Facebook fan page. But it's probably going to drive traffic in the wrong direction for most brands.

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Facebook sued for click fraud

Facebook claims that its recent problems with click fraud are behind it but one advertiser is sending Facebook a clear message: your problems are just beginning.

Sports website RootZoo has filed a lawsuit against Facebook in federal district court in San Jose, California and is seeking class action status. The company is being represented by Kabatek Brown Kellner, a law firm with a history of litigating click fraud actions.

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Google closes in on real-time search

When will Google get into real-time search? Soon enough.

Last week, both Bing and Facebook incorporated Twitter and Twiiter-like features into their services.

This week, Google's Marissa Mayer says Google finds real-time search "interesting," but she's still not spilling the beans on when Google will integrated the service into its search portfolio.

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Facebook users are getting older

Facebook may have begun as a network for college students, but if new demographic estimates are correct, the social networks' audience is skewing much older.

According to iStrategyLab, the overall number of users between 18 and 24 years of age has grown only 4.8% between January and July of this year. That's compared to a 513.7% growth among users older than 55.

Of course, more high school and college students use the site than 55 year olds, so there's less room for growth. But if younger users don't replace current users as they age, it could be very bad news for Facebook.

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Facebook threatens national security

Sir John SawersFamily details of Sir John Sawers, the incoming head of MI6, were posted on Facebook by his wife. This could prove to be a serious lapse in security for the future Chief of the British Secret Intelligence Service.

At the very least, it's an embarrassment for MI6 and another demonstration that people frequently use Facebook and social media to publish things they later regret.

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Facebook: from discreet social network to digital voyeur central?

Facebook's changes to the way it deals with privacy and sharing settings represent a major shift in the type of social networking Facebook is encouraging its users to engage in.

The company has long prided itself on giving users the ability to control who sees what you share on its network and even went so far as to create a privacy regime that many found overly complicated.

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Facebook simplifies its privacy and sharing settings

Facebook is simplifying its privacy control settings in a bid to get users more comfortable with oversharing.   

Last week, Facebook announced a public status feature that emulates Twitter. And today during a conference call, the social network announced that it is simplifying its privacy settings to give users more control over where and when their information goes out into the world.

The new shift is meant to encourage Facebook users to share more — an important step if Facebook's plans for complete Internet domination are to be successful.

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Facebook goes after Twitter with public status updates

Facebook may not have succeeded in its bid to purchase Twitter last year, but that isn't going to stop them from incorporating Twitter features into its interface.

Starting this week, Facebook users can share their answer to the question "What's on your mind?" with everyone on the internet.

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Should the CEO do social media?

Should CEOs tweet, poke and generally 'get social' online? It's a good question.

One that Fortune 100 CEOs are apparently answering 'no' to. That's according to ÜBERCEO, which looked at how Fortune 100 CEOs are using social media. The result: they're not.

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The limitations of linkbait

Linkbait. It's sort of like foie gras and champagne. Even if it's not your favorite meal, chances are most consumers won't turn it down.

But as a website owner, is linkbait the meal you should be preparing every day?

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