Posts tagged with Facebook

MySpace's lays off 30%, are its better days behind it?

Friendster provided the quintessential story of a hot company that rose quickly and fell even quicker. At one point, Friendster seemed set to dominate the social networking market.

Then two upstarts, MySpace and Facebook, left it battered and bruised. While the company still exists, the chances that it will ever recapture its past glory seem, to some observers, slim to none.

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Convincing the boss to invest in social media

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

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Q&A: Steve Snyder of Frontier Airlines on the challenges of social media

In November, blogger Andrew Hyde tried to fly standby on Frontier Airilnes. Instead, he got delayed for six hours and began a customer service Twitter feed for the brand and wrote an angry blog post about the company's customer service. Steve Snyder from Frontier's communications department responded, and I wrote a post about what Frontier was missing out on by not getting into the space from a customer service angle.

Our tech reporter Patricio Robles then wrote a follow up post about risk management in soclal media, and this week I spoke with Steve Snyder to get his side of the story, to see what Frontier is doing in the social media space, and the problems with assuming that companies need to use Twitter for customer service purposes.

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Facebook vanity URLs coming this weekend

Cancel your weekend plans. At 12:01 am EDT on Saturday, June 13, Facebook will open the floodgates on a long-awaited landrush.

At that time, all Facebook users will be able to select a vanity URL (eg. www.facebook.com/username/).

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Top ten online PR fails

A number of brands have fallen foul of social media over the last few years, either due to lack of understanding of how information spreads online, or by attempting to manipulate the system and getting caught out.

I've listed ten examples of companies who have suffered PR nightmares online, in most cases the bad publicity has come via social media sites...

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Digg translates its strengths into advertising

Social news site Digg is introducing a new “social advertising platform” this week that will allow users to vote advertisements up and down the way that Digg users currently curate news content. The approach may not be new – companies like Facebook and RazorFish have created similar ads — but the Digg community offers a lot of potential for the strategy.

For starters, Digg users are already in the business of rating content.

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The A-Z of social media for brands

Here’s an A-Z braindump that I compiled in about an hour. It is aimed at providing a snapshot of what social media is all about, and what brands need to focus on before wading in.

The A-to-Z of social mediaYou might be familiar with social media, but hopefully you'll give me a pass as some of this stuff bears repeating. However I think this A-Z is going to be more useful if you’re somebody who is trying to convince your boss that adopting a social media strategy is a good idea (it is). Good luck with that!

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Can you trust Web 2.0 companies with your money?

In a post last month, I pointed out that some of the most popular Web 2.0 companies still haven't figured out Customer Service 1.0.

Even though they're related, customer service is one thing and your money is another.

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How do you get positive feedback online? Showcase your fans

Research in Motion has had a major hurdle in the way of selling its smartphones over the past few years: it's called the iPhone. The Blackberry may have sold 6.7 million smartphones in the third quarter of last year, but that was a record quarter, and Apple shipped 6.9 million iPhones in the first quarter of its existence.

The other problem is that the iPhone has incredibly high user participation rates online. There are many more conversations about the iPhone happening on the web than the iPhone, which RIM is tring to fix.

As the Blackberry maker learned last year, 76% of consumers don’t think companies tell the truth in advertising, while 78% trust the recommendation of other consumers. According to Brian Wallace, Director of Global Digital Marketing for RIM, money spent on advertising and an appealing website was effectively wasted: “we were where our customers were not.”

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Keeping social media sustainable

Many businesses are interested in employing social media to their benefit but there are a number of challenges that make social media a challenging proposition.

One of them is making social media sustainable. As exciting as it can be to start using Facebook, Twitter and other popular social media websites, excitement usually wears off real fast and many businesses struggle to sustain their social media efforts.

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Why Twitter may never sell

There has been a lot of discussion about who Twitter should sell to and why, but according to Twitter investor Fred Wilson, the company may never end up on the block. He says that the reason Twitter said no to $500 million from Facebook last year is the same reason that the company has not found another buyer. The company may simply be better off going it alone. 

Speaking at the CM Summit in New York on Monday, venture capitalist Wilson said that Twitter CEO Evan Williams made a few key points to convince his coworkers that they didn't want the Facebook money last year.

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Is Facebook's incubator a joke?

A big chunk of the 'Facebook economy' doesn't belong to Facebook: it belongs to individuals and companies who have built Facebook applications.

By some accounts, the revenue generated from these apps will surpass Facebook's own revenue this year. So it's no surprise that Facebook is looking to do more to take direct advantage of the ecosystem it's built.

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