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Posts tagged with Fake News

Should advertisers be more picky with programmatic?

In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they go across the web.

But some advertisers are becoming more selective about where they'll target consumers using programmatic platforms.

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iphone 2007

All the digital news stories you missed this week

Some funny and nostalgic news this week.

Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.

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How advertisers are being exploited by fake news sites

Donald Trump's upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation.

Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines.

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iPad hoax lessons: people are gullible, trust is overrated

The actions of internet entrepreneur Jason Calacanis, no stranger to controversy, have sparked a debate about media credibility after his off-the-wall tweets about the Apple tablet were picked up by prominent online and offline media outlets.

Prior to the launch of the iPad, Calacanis tweeted that he had been "beta testing" the "Apple tablet" for two weeks and spilled the beans on his experience and the specs. From old media stalwarts like CNN and the Wall Street Journal to new media mavens like TechCrunch and Silicon Alley Insider, 'reporters' were quick to relay Calacanis' claims to their audiences.

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