Posts tagged with Fandango

How to use content marketing and Twitter Cards to boost your app downloads

Twitter's efforts to bring more eyeballs, and thus ad revenue, back to its web experience and branded apps have given content marketers reason to jump for joy.

Here is a breakdown of the current expanded tweets ecosystem, and some targeted strategy for app-based businesses.

2 comments

Congress subpoenas web loyalty firm

How much disclosure is enough online? Congress has issued a subpoena to online marketer Vertrue for making unauthorized credit card charges online, and regardless of how it turns out, the increased exposure should prove bad for the business of blind credit card transactions.

The request by the Senate marks the Commerce Committee's first major subpeona to get documents from a private company since the 2002 Enron scandal.

Committee Chairman John Rockefeller wrote in a July 28 letter to Vertrue Chief Executive Gary Johnson that consumers are struggling to get by during the recession, and "allegations that your company is making this situation worse by charging consumers for services they do not want or use are extremely troubling."

Vertrue maintains that it has not done anything unlawful. And said that it requested the subpoena because the Senate was asking for information that could "include personally identifiable information about the consumer." Meanwhile, Vertrue has failed to disclose email, financial documents and other internal communications and has been accused of "slow walking" the investigation.

3 comments

New century is seeing more digital developers put lipstick on a pig

Now, I adore pigs, saw "Babe" 11 times, don’t eat ‘em, and pet them at the kiddie zoos.  Yet I would never encourage lipstick for an oinker.  So why do developers of digital products that won’t sell, chirp: “Let’s spin the click potential, sell advertising on it, and give it away?”

12 comments

Can you make more money by adding CPA to your revenue mix?

Three letters many of the online publishers I know love to hate: CPA.

The reason is simple: with CPA deals, the publisher only gets paid when the advertiser makes money. Although in theory there shouldn't be anything wrong with this (we'd all like to believe that our properties deliver ROI for our advertisers), the reality is that most publishers don't feel comfortable with the risk.

5 comments