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High street retail hasn't changed much in the last few decades.
Yep, there's click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.
Last week, Amazon unveiled the Amazon Echo Look, a new $200 device that allows owners to take full-length photos and videos.
Pitched by Amazon as a "hands-free camera and style assistant," the Echo Look can be used by owners to create fashion lookbooks and share photos and videos with friends.
Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.
Thanks to digital media, the average consumer can now get a front row seat, too.
Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.
Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination.
Connected clothing is already here. It may not be mature but there's plenty to think about.
So, what will connected apparel mean for brands and retailers?
“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.
The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.
But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.
Tinder-style ecommerce apps have been gaining momentum of late.
Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.
I got the inside story from Mehdi Boumendjel, co-founder and CCO.
Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.
It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.
Let's look at some of the key features.
There aren't hundreds of bells and whistles on Zara.com.
But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).
Here are six reasons why.
More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand.
This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.
We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon.
All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.