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Connected clothing is already here. It may not be mature but there's plenty to think about.
So, what will connected apparel mean for brands and retailers?
“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.
The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.
But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.
Tinder-style ecommerce apps have been gaining momentum of late.
Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.
I got the inside story from Mehdi Boumendjel, co-founder and CCO.
Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.
It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.
Let's look at some of the key features.
There aren't hundreds of bells and whistles on Zara.com.
But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).
Here are six reasons why.
More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand.
This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.
We may never be sure what compelled House of Fraser (HoF) to completely abandon its brand identity and tweet a Snapchat-style picture of John Terry wearing a cartoon crown and holding a balloon.
All we know is that it happened. It’s happening. And, despite what many people feared (or perhaps hoped), it’s not the work of hackers.
According to our friends at Google, the most searched for fashion term in 2015 was “How to walk in heels”.
This may come as a disappointment to fashion brands who have been told search is all about sales.
Customers were NOT hungrily Googling the latest pictures from catwalks in Paris or Milan and working out where they could ‘get the look’.
German ecommerce pure play Zalando is learning from the Chinese market, offering stylist consultations by IM or phone call, unique social interactions and three-hour local delivery.
It's part of rethinking the ecommerce model and blending online and offline to create a viable ecosystem, rather than simply an online shop.
I enjoy shopping, but a lot of the fun is missing online.
The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.
I was re-reading our ecommerce predictions for 2016 and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.
Only Matt Curry of Lovehoney mentioned 'super rich experiences', which I think is somewhere close to a definition of fun. So what does fun look like?
In an effort to create successful social campaigns, more and more brands are aligning themselves with social media influencers, boosting the fortunes of consumers-turned-digital celebrities in the process.
But are brands setting the stage for an influencer marketing implosion?
The story of Essena O'Neill, a popular 18 year-old influencer from Australia, raises numerous questions that brands may have to grapple with sooner than they expect.