Posts tagged with Fashion Bloggers

What motivates influencers? Money, of course

More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. 

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.

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Eight influencer marketing stats for fashion & beauty brands

Almost 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.  

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry. 

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For brands, influence is about more than influencers

Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.

But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?

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