Posts tagged with Fashion

Five key themes for fashion ecommerce success

So here’s the bad news. It’s no longer enough for your site to be ‘usable’ and ‘intuitive’. Today’s best in breed online retailers mastered the usability thing a while back and have long moved on.

To survive in a competitive market your site must also draw customers in, provide ideas, inspiration and help all without being overly attentive and obtrusive. 

Whether your site is selling high fashion or stationery, we can all learn something from the most successful online retailers. We used whatusersdo.com to find out what was working best on two big fashion retail sites: ASOS and H&M.

Here are the five key themes both have hit upon to help them to their success.  

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What fashion and beauty retailers can teach you about site search

Style is everything when it comes to marketing fashion and beauty brands online. Consumers expect visually rich product presentations and easy ways to compare options like colours and sizes.

That’s why online merchants selling fashion and beauty products are at the forefront of implementing new ecommerce strategies that highlight their products in high style.

Just like they do on the high street, they fill their online storefronts with scintillating features that allow shoppers to browse colours, styles, silhouettes and patterns, with advanced search results, sorting options and merchandising tactics that help visitors quickly find the products they need and convert them into buyers.

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Why should fashion brands improve their multichannel offerings?

There is little doubt that in recent years the high street is being reshaped by the impact of the growth of e-commerce.

Aurora fashion group, for instance, announced in March 2012 that half of its stores could close due to the fact that 70% of the company’s transactions are now made online.

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How does todayimwearing.com rate in user tests?

The launch of the new fashion sharing site todayimwearing.com is the latest contribution to a now established trend which has changed the way fashion trends are communicated and bought.

Joining an army of fashion bloggers, users of the site can upload photos of themselves, tag their outfits and check out what others are wearing.

We wondered how the experience on todayimwearing.com, with its user generated content would compare to a high street giant such as TopShop.com which has had many years to perfect the online experience for their customers.

Using whatusersdo.com we asked users, who are regular online clothes shoppers, to browse the sites for an outfit they genuinely liked and try to buy it. We then asked them which site they preferred and why.

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How Stylistpick used personalisation to increase conversions by 33%

In an increasingly competitive market it’s fundamental for e-commerce businesses to have engaging content to attract shoppers and convert them into customers.

Personalisation is a great way to target different consumer segments or even individual shoppers with tailored content that improves the user experience and increases the likelihood of a conversion.

It’s a topic we’ve looked at in more detail in blog posts about the ROI of personalisation and four tips for improving website personalisation.

Online fashion retailer Stylistpick used personalisation to increase conversions by 33% among one customer segment.

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Five fashion brands boosting traffic with Facebook apps

Pinterest’s rise from niche website to social powerhouse has been built largely on the back of fashion and lifestyle users.

And we’ve seen a few case studies recently that suggest Pinterest users are worth more to e-commerce sites than visitors from Twitter or Facebook.

Perhaps to reassert its authority as the number one social network, Facebook has released stats to show that its platform is just as popular with “shopaholics and fashionistas.”

A developer blog post by Austin Haugen flags up five examples of fashion brands that have increased traffic and mobile installs through the use of Open Graph apps.

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Brazilian retailer C&A brings Facebook 'likes' to the clothing rack

For brands using the seemingly ubiquitous Facebook 'Like' button, more is usually better.

Translating all those 'likes' into sales, however, is for many if not most brands, a difficult exercise. After all, it's easy to get consumers to say they like something than it is to get them to pull out their wallets.

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Stüssy: will Strip for Likes on Facebook

Fashion brands are generally in the business of selling clothes.

But getting consumers to Like you on Facebook is difficult, so Amsterdam-based Stüssy apparently decided that a different approach was required to boost the number of fans it has on Facebook.

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40% of leading UK fashion brands run out of PPC budget before end of day

To coincide with the end of London’s AW12 Fashion Week, Epiphany has released a study that looks at the most visible fashion brands in the UK according to search results.

Using data from five sub-sectors of keywords (fashion, clothing, dresses, jeans and outerwear), the company examined link profiles and tracked which brand appeared in relation to ‘key terms’ for the industry. 

When considering PPC, it found clear evidence that fifteen of the thirty-five advertisers featured in the report were running significant campaigns that were regularly running out of budget well before the end of the day.

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KCD Worldwide launches digital fashion show service

Fashion PR and production agency KCD Worldwide announced last night that it would be launching a digital fashion show service to make life easier for time-crunched reporters and editors. 

Positioned as an alternative to runway and presentation formats, these will be accessible by invitation only, with a password required to gain entry. 

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Should fashion retailers adopt augmented reality?

Augmented reality is perhaps one of the coolest technologies to emerge in the past several years. It's not difficult to understand why -- just look at these cool augmented reality videos.

But can augmented reality really create business value for fashion retailers?

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Google gets fashionable with Boutiques.com

In most parts of the world, Google may be the most dominant search engine, but as search evolves, Google will have to compete with other players for dominance in key vertical search markets.

The stakes, in many cases, are high. The Mountain View-based company's attempted $700m acquisition of ITA Software, for instance, demonstrates just how important vertical search is to Google.

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