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Posts tagged with Fast Food

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All PR is good! Chipotle’s tasty Q3 follows controversial scarecrow video

Chipotle’s recent financial results have revealed a successful third quarter of 2013 as compared to the third quarter of 2012, with revenue increased 18.0% to $826.9 million.

With the notorious scarecrow ad (and downloadable song and game and all round worthy cause) released on September 12th, it’s conceivable that the last three weeks have played a part in the strong financial performance.

The scarecrow video was released solely online, and has been viewed 7m times on YouTube. There’s a nice responsive microsite for the ad and game, too. ‘As an incentive for players to complete the game, Chipotle is providing food rewards redeemable at any of its U.S., Canada and UK locations.’ 

Never has a scarecrow started such debate. You can watch the ad below, and the delicious Funny Or Die parody. 

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Fast food chains are learning the benefits of mobile

Much has been written about the benefits of location-based services for small businesses, but national chains are no stranger to mobile technologies. And Fast food chains are taking note as consumers adapt to new mobile practices.

With mobile apps, text to order service and location based marketing messages, fast food companies are learning that mobile is very good for business.

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