Posts tagged with Fat Fingers

Just how big is the mobile ad market going to be?

Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.

But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?

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Mobile's biggest ad challenge: fat fingers?

With smartphone usage skyrocketing in key global markets, one thing is clear: mobile is the future, and the future is here.

Not surprisingly, everyone is rushing to capitalize on the significant opportunities that mobile is creating.

Publishers are trying to make sure they have attractive mobile offerings that produce compelling mobile ad inventory that advertisers are increasingly looking to snap up.

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