Posts tagged with Fbx

Facebook Exchange (FBX): What we've learned so far

There has been no bigger news this year in the world of digital advertising than the launch of Facebook Exchange (FBX). The implications are many.

It opened up a gigantic pool of inventory in the hottest sector of ad tech: programmatic buying or, more specifically, retargeting.

Furthermore, it brought together Facebook API buyers and DSPs in a way that companies are still trying to figure out, and overnight, it created competition, in terms of attention and dollars, for Google’s advertising juggernaut, DoubleClick Ad Exchange.

Now that it’s been almost five months since AdRoll and a handful of other tech companies have joined the FBX alpha, we thought we’d share the key things that we’ve learned about this exciting new channel.

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Facebook launching real-time ad platform: report

If there was any doubt that Facebook is going to be putting the peddle to the metal on its monetization efforts now that it's a publicly-traded company, those doubts are apparently going to be eliminated very quickly.

That's because reports have surfaced indicating that the world's largest social network is on the brink of launching a real-time ad exchange dubbed Facebook Exchange.

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