Posts tagged with Featured Snippets

featured snippet

How can financial services companies win featured snippets in search? An investigation

As we know, capturing the magical ‘position zero’ (aka featured snippets) on Google continues to be a hot topic across lots of different industries and sectors.

We’ve also known for some time that not only do featured snippets take up real estate in the search engine results page (SERP), but pop up to steal traffic from your top organic rankings. They're only going to become a more important factor in how we search in the future.