Posts tagged with Federated Media

Toyota launches a Twitter-oriented microsite, buys (?) a sponsored definition

Can brands build unique experiences for consumers around Twitter? Toyota is giving it a shot with a new Twitter-oriented microsite called Harmony Tweets that is being used to promote the Prius.

The microsite was built by Federated Media, which has over time gone from an ad rep to a "conversational marketing" agency.


Online marketing and charity: a dangerous combination?

Charity is good, right? There are obviously lot of great causes that deserve our attention and our investment.

But can charity be abused? It's a question I've been asking myself lately.