Posts tagged with Fedex

Learn from FedEx and turn a social media 'fail' into a huge win

If you’re reading this, you’re most likely a marketer - and you’ve probably seen FedEx’s addition to the ‘super fail’ hall of fame from late last year.

If not, click through to watch the video clip uploaded to YouTube in December by an unhappy customer.

In it, a FedEx ‘guy’ is clearly seen throwing a new computer monitor over the gate of the man who ordered it. He returned home, wondered why it was broken and uploaded a security video of the incident. Then all hell broke loose. 

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Leader, participant or observer: How “social” is your company?

FedEx logoIt’s clear “everyone’s doing it” when it comes to marketers and social media – but that doesn’t mean everyone understands why. Examples of social media successes and failures abound, but with minimal standardization, it's not easy to benchmark one company's strategy against a competitor's, or the industry at large.

FedEx and PR and marketing agency Ketchum have a new study on the matter. Surveying more than 60 brands such as AT&T, Cisco, Southwest Airlines, Chevron and GM, their research found marketers fall into three distinct buckets in terms of their social media efforts.

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