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Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.
The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.
This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.
The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.
We are only a month out from 2016's Festival of Marketing, October 5-6 in London.
Here's why it thrills me every year.
Our esteemed jury has been hard at work sorting the great from the good, and the Masters of Marketing Awards 2016 shortlist can finally be revealed.
The winners will be announced on 4 October, during a big bash that will kick off the Festival of Marketing.
As usual, shortlisted work will be displayed in the Masters Gallery to 3,000 marketers at the Festival, which runs 5-6 October (buy your tickets here).
Earlier this year I attended the Women in Tech ‘Advocating Inclusivity’ event. As an icebreaker we were asked to solve a riddle, you may have heard it before:
A father and son are in a car accident. The father dies instantly, but the son is taken to a hospital. The surgeon comes in and says, “I can’t operate on this boy.”
We've already made some fantastic announcements about this year's Festival of Marketing.
Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.
But now the full agenda is live, showcasing more than 200 speakers over 12 stages.
Silicon Valley icon Steve Wozniak will headline this year's Festival of Marketing.
The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London.
The deadline for entry to The Masters of Marketing Awards is this Friday (June 17th).
Here's why you should enter.
It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days.
With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event.
Periscope, Meerkat and other live-streaming channels are fast becoming the next big thing in social networking, bringing with them their own set of stars and influencers.
But how do brands and marketers tap into this emerging platform and make meaningful partnerships with their stars?
It’s time for brands, both big and small, to get smart about influencer marketing if they really want to see it working for them.
This message, delivered at Fashion and Beauty Monitor’s ‘Not Your Average Influencer’ session on day one of the Festival of Marketing, revealed an important fact about influencer marketing – i.e. marketers need to be as involved as the influencers they invest in to get the business results they’re after.
I had the pleasure of hosting the Tech Trailblazers session last week at the two-day Festival of Marketing in London's east end.
We had number of fantastic speakers and there was an interesting panel with four innovation experts giving their point of view on what innovation is and what it is not!