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We've already made some fantastic announcements about this year's Festival of Marketing.
Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.
But now the full agenda is live, showcasing more than 200 speakers over 12 stages.
Silicon Valley icon Steve Wozniak will headline this year's Festival of Marketing.
The personal-computer pioneer and philanthropist heads a packed lineup at the unique event, which takes place on 5-6 October in London.
The deadline for entry to The Masters of Marketing Awards is this Friday (June 17th).
Here's why you should enter.
It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days.
With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event.
Periscope, Meerkat and other live-streaming channels are fast becoming the next big thing in social networking, bringing with them their own set of stars and influencers.
But how do brands and marketers tap into this emerging platform and make meaningful partnerships with their stars?
It’s time for brands, both big and small, to get smart about influencer marketing if they really want to see it working for them.
This message, delivered at Fashion and Beauty Monitor’s ‘Not Your Average Influencer’ session on day one of the Festival of Marketing, revealed an important fact about influencer marketing – i.e. marketers need to be as involved as the influencers they invest in to get the business results they’re after.
I had the pleasure of hosting the Tech Trailblazers session last week at the two-day Festival of Marketing in London's east end.
We had number of fantastic speakers and there was an interesting panel with four innovation experts giving their point of view on what innovation is and what it is not!
The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.
The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy's The Digitals, and seek to showcase the best work all year round through both publications.
Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.
The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.
We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.
Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best.
On 12 November Sir John Hegarty, one of the world's most respected ad men, is set to lead a world record attempt at day two of the Festival of Marketing.
Hegarty, who famously oversaw Levi's campaigns from 'the launderette' to Flat Eric (casting an unknown Brad Pitt along the way), will be joining ad tech company Scoota to teach the largest marketing lesson ever taught.
Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.
The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.