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Posts tagged with Festival Of Marketing

Win tickets to #FOM15 by guessing the secret speaker

It probably hasn’t escaped your attention that we’ll be hosting the Festival of Marketing on 11-12 November.

We’ve already announced a load of amazing speakers, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.

But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.

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How Guinness World Records adapted its publishing model to fit the digital world

Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales. 

Sam will be speaking at the Festival of Marketing in November about the brand's progress in multichannel markets.

Alongside Sam's thoughts on publishing and records, we've included some of Guinness World Records' most shared video content, so you can relive those days of leafing through the annual as a child. Enjoy!

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Reasons to attend Festival of Marketing 2015

Ashley Friedlein's 202 reasons to attend The Festival of Marketing [video]

It is now just under six weeks until our Festival of Marketing on 11-12 November at Tobacco Dock in London.

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Ashley Friedlein’s top 10 unmissable talks at the Festival of Marketing

Which ten sessions top my list to attend at the Festival of Marketing?

It’s a tough one. Partly because there are over 200 to choose from. Partly because I have programmed quite a few of the sessions so am biased. 

But I find I have had to fire Lord Sugar from my top 10 (sorry Sir Alan), and even Monica Lewinsky does not make the cut even though I’ve heard she is a great speaker. I have also cheated by sneaking in a few “honourable mentions” without counting them in my ten.

I like to attend a mix up the more serious, authoritative, immediately useful and valuable, with the new and inspiring. So I have grouped my ten picks under a few headings:

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Lord Alan Sugar announced as headline speaker at Festival of Marketing

Lord Sugar, everyone’s favourite no-nonsense boss and Twitter heavyweight will open the Headline Stage at this year’s Festival of Marketing.

Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

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Q&A: How Maersk Line created a brilliant B2B social media strategy

No conversation about B2B social media would be complete without a mention of Maersk Line.

The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.

To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.

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Astronaut Chris Hadfield announced as headline speaker at Festival of Marketing

Colonel Chris Hadfield, former commander of the International Space Station, has been announced as one of the headline speakers at this year’s Festival of Marketing.

Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

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Introducing our free Festival of Marketing Workbook

Ahead of this year’s Festival of Marketing we’re publishing a free Workbook that includes all the topics covered at the event.

Each chapter will include details of the latest trends, tips, advice and case studies relating to a different content stream.

I’ve had the pleasure of writing the first chapter, which focuses on the latest developments in social media.

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50+ key takeaways and soundbites from the Festival of Marketing

Last week, thousands of marketers attended our Festival of Marketing at the Tobacco Dock in London.

It was a two-day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Marks and Spencer, Coca-Cola, Buzzfeed, KLM and many more industry experts sparking discussions in a unique mix of Q&As, debates, case studies and workshops.

Although it would be impossible to condense one session into a single quote, or even cover every single session in each strand (there were 10 stages featuring approximately 120 sessions plus five keynote speeches), here’s a quick round-up some of the key takeaways from our event. 

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A recipe for shareable content

As a digital marketer, you’re doing all the right things for your brand, including investing in content marketing, right? Of course you are.

And the difference between brands that are doing content marketing well and those who do it brilliantly boils down to one question: is your content being shared, commented on and discussed?

And apologies for the tired old phrase, but has content you’ve produced gone viral?

At Wednesday’s Festival of Marketing, the CMA explored the issue during a session on shareable content: how to make your content travel further.

I was joined on the stage by Kim Townend, formerly of Gov.UK, and Bob Fear from Virgin to discuss the recipe for share-worthy content.

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Why your content marketing should be insanely honest

Velocity's Doug Kessler spoke at the Festival of Marketing today on the topic of 'Insane Honesty in Content Marketing'. 

As Doug explained, mere honesty is something that should be a given in marketing, for ethical reasons, but insane honesty is a choice.

Essentially, it means sharing your weaknesses and showing them openly. Putting your worst foot first.

Sharing weaknesses and minus points makes the rest of the marketing much more believable. 

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Lars Silberbauer on LEGO and being the human voice of your company

LEGO is one of the most beloved brands on the planet and its social strategy is one of the most richly engaging and rewarding.

The company puts a strong emphasis on encouraging and inspiring the different communities it has created throughout its many active digital channels.

Lars Silberbauer is LEGO’s global director of social media and this morning he gave a talk at our Festival of Marketing about the finer aspects of Lego’s social strategy.

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