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I had the pleasure of hosting the Tech Trailblazers session last week at the two-day Festival of Marketing in London's east end.
We had number of fantastic speakers and there was an interesting panel with four innovation experts giving their point of view on what innovation is and what it is not!
The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.
The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy's The Digitals, and seek to showcase the best work all year round through both publications.
Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.
The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.
We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.
Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best.
On 12 November Sir John Hegarty, one of the world's most respected ad men, is set to lead a world record attempt at day two of the Festival of Marketing.
Hegarty, who famously oversaw Levi's campaigns from 'the launderette' to Flat Eric (casting an unknown Brad Pitt along the way), will be joining ad tech company Scoota to teach the largest marketing lesson ever taught.
Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.
The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.
It probably hasn’t escaped your attention that we’ll be hosting the Festival of Marketing on 11-12 November.
We’ve already announced a load of amazing speakers, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.
But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.
Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales.
Sam will be speaking at the Festival of Marketing in November about the brand's progress in multichannel markets.
Alongside Sam's thoughts on publishing and records, we've included some of Guinness World Records' most shared video content, so you can relive those days of leafing through the annual as a child. Enjoy!
It is now just under six weeks until our Festival of Marketing on 11-12 November at Tobacco Dock in London.
Which ten sessions top my list to attend at the Festival of Marketing?
It’s a tough one. Partly because there are over 200 to choose from. Partly because I have programmed quite a few of the sessions so am biased.
But I find I have had to fire Lord Sugar from my top 10 (sorry Sir Alan), and even Monica Lewinsky does not make the cut even though I’ve heard she is a great speaker. I have also cheated by sneaking in a few “honourable mentions” without counting them in my ten.
I like to attend a mix up the more serious, authoritative, immediately useful and valuable, with the new and inspiring. So I have grouped my ten picks under a few headings:
Lord Sugar, everyone’s favourite no-nonsense boss and Twitter heavyweight will open the Headline Stage at this year’s Festival of Marketing.
Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.
No conversation about B2B social media would be complete without a mention of Maersk Line.
The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.
To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.