Posts tagged with File Sharing

In the wake of MegaUpload, another file sharing service bites the dust

When agents of the United States federal government began an international operation to raid MegaUpload, they were targeting after an organization that was allegedly engaged in a highly-illegal and highly-profitable piracy business.

But their actions have had a ripple effect across the internet, with other 'file locker' and 'file sharing' services questioning their own futures.

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Q&A: Yummy Interactive's Chris Hennebery on "frictionless e-commerce"

chris hennebery yummy interactiveYummy Interactive’s VP Software Distribution, Christopher Hennebery wants to make DRM as painless as possible in order to stop erecting unnecessary barriers to online conversion.

The company’s GameShield licensing protection product distributes games to portals and publisher sites and hopes to sell them to players who demo free trial versions. A lot stands between that trial and a conversion, much of it is something Henneberry dubs “bad DRM” and “false positives.”

False what?

He provides the examples of buying a CD that plays just fine at home, but won’t play in your car because DRM software “thinks” the digital assets have been pirated. “Sharing isn’t a bad thing,” he says, “so instead of trying to erect barriers to people who are sharing, use sharing to promote the product.”

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Leveraging the power of 50 Cent

fittyHis fans know him as "Fitty." Call him whatever you want, but the ex-con turned rapper and pitchman has established a brand among the 15-to-35 year-old internet content user. Two of 50 Cent's allied brands are claiming to have scored big numbers by attaching his name to peer-to-peer (P2P) related content.

The brands were Glaceau's Vitaminwater Formula 50 and Right Guard's Pure 50, a deodorant. Both brands worked with Brand Asset in 2008 to attach search results to branded content which could then be shared with other users. The results were reported at Wednesday's P2P Market Conference in New York City. Both campaigns generated click-through rates over 4 percent and post-click engagement times of more than two minutes. Better yet, the campaigns were tied to legit content, linked from paid keywords. No illegal file sharing issues, which so often go along with P2P shared content, and no intellectual property disputes.

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