Posts tagged with Filter Options

17 reasons for New Look's 79% leap in online sales, and eight areas for improvement

Last week New Look announced a 79% increase in online sales in the three months leading up to June.

Ecommerce currently accounts for 10% of New Look's overall revenue, but that figure could well increase if online sales continue to show such strong growth.

The increase in online sales is attributed to a number of factors, including a revamped website, upgrades to its iPhone app and an expanded click-and-collect service.

Such a massive boost in sales is obviously worth investigating, so here's a roundup of some of the factors that New Look gets right on its desktop and mobile platforms. And I've also flagged up a few areas that could potentially be improved on.

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Nine tips to help improve your product filtering options

Only a small proportion of shoppers will arrive at an ecommerce site knowing the exact product they’re looking for, while most will prefer to browse and consider different options.

As such sites need to give shoppers tools to search their product range and strip out the items they’re not interested in.

An effective site search function is obviously a key element, but product filters are also necessary if you want to deliver a decent user experience.

In fact kilt retailer buyakilt.com saw a 26% increase in conversions and a whopping 76.1% boost in revenue after implementing a product filter which gave visitors an option to shop by kilt type and kilt pattern.

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