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Posts tagged with Finance

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50+ joyous digital stats from 2015's Festival of Marketing

I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.

OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.

Grab a spoon...

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Bitcoin or Bitcon? The challenges facing the crypto-currency sector

It’s been a tumultuous month for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December.

There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline.

Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic.

Their outlook has been boosted by other news such as HRMC’s updated guidance that VAT is not chargeable on bitcoin transactions, which addresses a major spur to bitcoin-related innovation in the UK.

So is bitcoin real or still a passing fad? What needs to happen for it to move from its status as a water-cooler topic, to a genuine financial tool used by many people?

In February we surveyed 2,065 adults on their awareness and usage of bitcoin.

Our research identified three of the challenges facing these emerging currencies: security, usability and the language of crypto-currencies. Recent events have highlighted that these issues remain a challenge that the bitcoin sector needs to overcome.

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Social media spread-betting: Can DCM Capital turn tweets into gold?

https://assets.econsultancy.com/images/resized/0002/7766/sentiment_1-blog-third.pngBack in 2011, sentiment analysis for Twitter was just beginning to phase into mainstream business conciousness.

So, when London-based DCM Capital announced a hedge fund based on Twitter sentiment it was a bold move that ultimately didn't gain the exposure the company were looking for, and the project closed after a few short months.

The company has continued to refine its algorithms however, and recently spoke to Bloomberg about their latest project: A spread-betting platform based entirely on social media sentiment...

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New Wall Street rules could bring big bucks to digital marketers, agencies and publishers

In New York, two thoroughfares generate huge sums of money each year: Wall Street and Madison Avenue.

For obvious reasons, there's a long-standing relationship between the two, but that relationship could blossom even more under the Jumpstart Our Business Startups Act (JOBS Act), which was signed into law earlier this year.

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Should CEOs tweet?

https://assets.econsultancy.com/images/0002/0561/mssb_logo.PNGThis week I was kindly invited to appear on Bloomberg TV to talk about a subject which hoves into my line of vision on a fairly regular basis recently,  the use of social media in the financial sector, and in particular by CEOs. 

Unfortunately there was some rather large, Bob Diamond-shaped  news breaking at the same time, so I didn’t have the chance to explore the subject in as much depth as I’d have liked.

Time for a blog post... 

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Zynga reports record revenue in Q1, but big loss

Social gaming on Facebook may be past its prime, but don't tell social gaming juggernaut Zynga that casual gaming is.

The company, which went public late last year, yesterday reported $321m in revenue in the first quarter of 2012 -- its highest quarterly revenue figure ever. All told, bookings rose to $329m, up 15% year-over-year, while the $321m in revenue represented a more impressive 32% year-over-year increase.

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Twitter IPO? Company desperately trying to prevent it

Just a few years ago, even the best internet companies would have found it hard to go public. With the global economy faltering, the word 'IPO' wasn't on anybody's mind.

Times are different today. The global economy is still a source of many concerns, but the stock markets are currently shrugging those concerns off and giving the top tech companies an opportunity to sell their shares to the public.

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Research: online banking is winning at customer experience

As part of the Econsultancy / Foviance Multichannel Customer Experience Report, some 1,000 consumers were surveyed about their experiences when dealing with the banking industry.

Overall, it appears that when engaging with banking services, consumers have a far better experience using personal computers than any other touchpoint.

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Calculating the cost of social media

moneyImagine an advertising and marketing platform that reaches billions around the world, and doesn’t cost you a penny.

Free to get involved, free to share and promote content, with a massive locked-in audience who will actively promote your content for you.

Unfortunately it doesn’t exist. Social media is many things but despite several statements to the contrary, free is not one of them.

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Social media ROI: The best of British opinion

I recently wrote a post where I revisited a number of social media statistics, which attracted a lot of attention. Among all of the feedback one trend stood out: people need more information about return on investment from social media. So I’ve decided to bat a few things around, as it’s quite a complex subject. 

We've written extensively about social media ROI in the past, and have also highlighted some social media engagement metrics that should help you. And now, I’ve gathered various opinions from some of the British heavyweights in social media, as everybody has different thoughts about this particular area.

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Q&A: Annalaise Gibbons on digital marketing and financial services

Annalaise GibbonsMoney is an issue on everyone’s mind, with financial institutions continuing to dominate the front pages and fighting an undercurrent of public mistrust. 

We spoke to Annalaise Gibbons, from the e-marketing team at LV= (formerly Liverpool Victoria) to find out about the challenges in the financial services industry and the role of digital.

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