Another seven days have passed, so it's time again for our weekly stats roundup.
Statistics include real-time marketing, the New York Times, Financial Times, showrooming, mobile commerce, and suspicious bot traffic.
For more digital marketing stats, check out our Internet Statistics Compendium.
I’ve been writing about presentations I watched at Digital Media Strategies 2014, including talks by Verdens Gang, Axel Springer and the New York Times. So apologies if publishing isn’t your thing.
But that’s sort of the joy of discussing media companies, how do they become more than mere old fashioned publishers. How do they find new streams of revenue and restructure so that subscriptions work and digital actually makes some money?
One of the spots at the aforementioned conference was CEO of the Financial Times, John Ridding having a fireside chat with Ken Doctor, President of Newsonomics.
Many interesting facts, figures and opinions were teased out, so I thought I’d round them up here.
If one of the things we’ve learnt so far within digital marketing is that becoming more social is a key ways to succeed, does the installing of a paywall on newspaper run websites effectively mean ‘killing’ their shareability?
The most topical example of this is The Sun’s recent introduction of its subscription service. Named Sun+, this has attracted 117,000 subscribers to its £2 a week service in approximately three months.
With The Times, The Telegraph, Financial Times all having already installed paywalls at various points in their online existences, with varying degrees of success, has this made a difference to how their material is shared?
Do they even care? If they are making enough money from subscribers, then perhaps the volume of traffic is unimportant to them.
Within your own social circles, will followers of your channel be annoyed that you’re posting a link to something they need to pay for? This obviously introduces a whole new argument about the value of content, and whether it should be free or otherwise.
Our editor-in-chief Graham Charlton (pictured above) took an in-depth look at The Telegraph's metered paywall in his article earlier in the year, so let’s take a look at the other newspaper paywalls and attempt to shed some light on the questions raised.
For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.
After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.
But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.
Stories from the Daily Mail and the Telegraph receive the most +1 recommendations on Google+, although the Financial Times has more followers according to analysis by Searchmetrics.
A study into 13 national newspapers found that only nine of them have official G+ pages.
These papers are included in a total of 544,545 circles, with The Times, The Sun, Daily Express and Daily Star absent from the social network.
372,159 people were recorded as having the Financial Times’ G+ page in their circles - the Guardian came second with 75,255 circles and the Independent came third with 60,195.
The past decade has been tough for newspapers, but many newspaper execs are arguably more upbeat about the future than one might expect.
There may be a need for that optimism, but it might also be completely unfounded if new figures about newspaper revenue in 2011 are any indication.
If designers thought they had it bad having to deal with multiple browsers, the past several years have made it clear: IE6 is a walk in the park.
Today, thanks to the rise of smart phones and tablets, designers are tasked with designing across a wide range of devices, many with different form factors, platform capabilities and hardware profiles.
The future is mobile, so not surprisingly, when it comes to building sites designed for mobile and tablet devices, many companies think of their web experience and mobile/tablet experience as separate entities.
That can be painful and costly, but a result of this could be that companies gain insights that allow them to improve the experiences they create for their users and customers.
For traditional publishers, the Apple has been a blessing and a curse. On one hand, its iOS devices, including the iPad, have created hope and inspired thought about the future of publishing. On the other hand, it's clear that it is no savior.
It's not into charity either. Case in point: the 30% cut Apple demands from subscriptions sold in iOS apps. Begrudgingly, many publishers have agreed to this fee. But not all.
Traditional publishers have known better days. The business models of
the past are failing, and new ones that can take their place are, for
many publishers, elusive.
But a few, like The Financial Times, are not just surviving, they're
thriving. And increasingly, they're extending their success into new
channels and onto new platforms.
Is the iPad the future of media and publishing? Media moguls like Rupert Murdoch and Richard Branson think it is. As a result, they're making big bets on the iPad.
Another big name apparently has a lot of faith in Apple's tablet device too: the BBC. According to reports, it is planning to launch a version of iPlayer in the United States, and has chosen to roll it out on the iPad.