Posts tagged with Financial

Marketing campaign management needs Purposeful Collaboration

Marketing campaign management is more complex now than at any time, with many in-house and external professionals coming together to create, develop and deliver.

However, this combination of expertise is often missing the key ingredient of Purposeful Collaboration.

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Deep social media engagement pays dividends

A new study released today from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance.

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