Posts tagged with Firebox

Voucher codes: the rule rather than the exception

That guy you stand behind at the supermarket checkout, while he clumsily thumbs through endless loose vouchers and causes a tailback four trolleys long at 11:30pm… that’s me.

That party of four, sat at the table of a popular pizza chain restaurant scrolling up and down their smartphones trying to find an online voucher for 50% off while the waiter patiently awaits our order… that’s my party of four.

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How ecommerce site Firebox made the move to responsive design

Gifts and gadgets e-tailer Firebox recently underwent a major site redesign as it joined the steady trickle of ecommerce players that have adopted responsive design.

Responsive design is generally seen as the best way of delivering a consistent user experience as the size and usability of internet enabled devices becomes ever more diverse, yet it’s notable that smaller retailers have been much quicker to embrace the technology than big name brands.

So to find out more about why Firebox went responsive and the processes involved in making the move, I spoke to creative director Aaron Buckley...

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11 useful examples of copywriting for product recommendations

All ecommerce sites could benefit from having product recommendations, with research showing that they can potentially increase revenue by up to 300%, improve conversions by 150% and help boost the average order value by 50%.

However, the precise format varies from site to site and should be tested to make sure it’s converting the maximum number of customers.

The copywriting needs to fit with the brand identity and it’s also important to strike an emotive chord and pique the customer’s interest.

This isn’t an easy task considering the fact that you generally only have room for about three or four words, but there is still a great deal you can do with the limited space.

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Tips on making the most of product images

While standard photos may be acceptable for items such as DVDs, books and CDs, which are more or less the same wherever you choose to buy them, for most other products good quality photos can make a real difference.

This is especially true for clothes and shoes, and online retailers need to work hard to overcome the web's limitations in this area when customers cannot touch and see a product close up as they would in-store.

I've been reading a post on the Future Now blog where Jeff Sexton explains how effective use of product images can answer questions and ease a customer's doubts about a product.

I've summarised some of Jeff's tips here and added some of my own...

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How to fail at email marketing and lose subscribers

For all the talk of email marketing best practice, there are still those that persist in duping their customers to generate artificially high click rates.

One company, alas, is gadget retailer Firebox, which yesterday sent me an email with the following subject line: ‘And the winner is… you!’.

“Brilliant”, I thought, “I’ve won a gadget!”

The only concern I had was that I couldn’t remember entering any competition. But stranger things have happened. 

I opened the email. I clicked on the ‘display images’ link. And the image-laden newsletter duly unfurled in front of my eyes.

Oh for a light sabre!

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