{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with First Direct

First direct's five steps to getting started with social media

In a series of three posts, I've been talking to key figures at first direct about how the bank has integrated social media across its marketing efforts.

Having looked at how first direct made the case for social media in the first post, first direct’s head of brand Natalie Cowen presents five steps for getting started with social media... 

5 comments

Q&A: How first direct made the case for social media

In the first of a series of three posts, we've been talking to key figures at first direct about how the bank has integrated social media across its marketing efforts.

Here, Amanda Brown, first direct’s head of public relations, talks about how the case for social media was initially put forward within the bank and the challenges involved...

0 comments

How can banks make the most of social media?

Banking is one sector that seems to have been relatively slow to see the potential uses of social media, and there are relatively few examples of this. 

I've listed five ways that banks can benefit from the use of social media, while I've also been asking Amanda Brown from first direct about its use of social media.... 

12 comments

Q&A: First direct's Lisa Wood on its social media campaign

As reported earlier today, first direct has launched a social media campaign which invites comments from consumers about the brand, as well as tracking sentiment from social media sites.

I've been talking to the bank's head of marketing Lisa Wood about the thinking behind the firstdirectlive campaign...

5 comments

First direct opens up to customer comments

Online bank first direct has launched a new social media-based campaign which showcases customer opinions, good or bad, on a microsite.

While it isn't quite as 'brave' as the Skittles decision to turn its site into a massive social media experiment (which it is still doing), it does at least link to it from straight from its homepage.

4 comments