Posts tagged with First Mover Advantage

First-mover advantage is hogwash: study

Ask many entrepreneurs and investors, and they'll tell you that being first to market can provide a significant competitive advantage. It makes sense: if you're out there selling before anyone else, you can, in theory, acquire market share before would-be competitors get their shoes on.

But is the notion of a first-mover advantage really just a bunch of nonsense? Essentially yes says a study conducted by researchers at the University of Utah David Eccles School of Business and the Boston University School of Management.