Posts tagged with Fitness

How should marketers address wearable concerns?

Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone.

But serious concerns have already emerged.

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Fitness trackers: real-world web beacons?

The wearables market is one of the hottest today, and if the market is to live up to its potential, fitness trackers, currently one of the primary drivers of adoption, will have a lot to do with it.

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AIA Singapore creates unhealthy digital rewards program

AIA Singapore has launched a digital rewards program called Vitality for every insured customer. Basically the concept is very positive. They want to reward you for being healthy and ask you to track your behaviour online.

How this is being done is open to question though with some serious gaps in the program and some questionable creative.

AIA Vitality is apparently a “science-backed wellness programme that works to make real change to your health” so the blurb goes.

Customers earn Vitality Points by engaging in a number of activities focused on helping them know more about their health and improving it. Singaporean residents can earn Vitality Points for healthy activities such as gym, physical exercise, buying Healthy Food items and stopping smoking etc.

They can check how they're doing at any time on their account on the website.

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"Go for the Deep Burn"

Virgin Active vs EasyGym: Why slimming down your site matters

It’s the start of a new year, so along with every other weak-willed mince-pie muncher in the western hemisphere, I’ve decided to haul my aching, broken body along to the gym for some much needed new year exercise.

But first, I need to find the best gym for me. You’d think lifting the weights would be the hard part... 

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A personal trainer and entertainer in my pocket: social gaming and apps for diet and exercise

As smart phones and tablets flood the market, a quickly emerging trend is the use of apps and social gaming to encourage healthy eating and exercise habits.

Brands that are focused on improving health have seen this as an opportunity to drive healthy behavior changes and build lasting relationships with customers.

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Patently absurd: Apple's fitness app patent application

Laws protecting the intellectual property rights of inventive individuals and companies are a good thing, but if you don't think there's a problem with the patent system, an Apple patent published yesterday by the U.S. Patent & Trademark Office (USPTO) just might convince you otherwise.

Bearing the title Systems and Methods for Accessing Personalized Fitness Services Using a Portable Electronic Device, Apple's application seeks to patent an application that, amongst other things:

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