If you’re not familiar with vente-privee, it’s a French pure play selling famous brands at 50% off retail price. And it does it on a big scale.
The company had €1.5bn turnover in 2013, an increase of 18% year on year.
120,000 parcels are shipped every day by vente-privee to eight EU countries and also to the US. It’s the number one fashion brand in France and the fourth biggest brand in all French B2C distribution.
I listened to Seb Bellone, Head of European Transport and Distribution at vente-privee, who gave me these stats at MetaPack’s Delivery Conference this week.
I thought I’d lay the stats out for you, so you can get an idea of the scale that vente-privee works on and how they deal with delivery.
Flash sales, mystery boxes, group coupons, the thrill of buying at a moment’s notice or getting unexpected delights by mail have all been in the marketing spotlight within the last year.
However, unless you take the time to carefully craft your flash sale campaign, it can go down like a lead balloon, leaving customers unimpressed and apathetic.
Here are a few examples of such sites, as well as an analysis of what they did right, and wrong. Study their successes, sidestep their mistakes, and learn from them to apply their lessons to your own campaigns.
Nordstrom is used to being the retailer where shopping sprees happen. But sometimes it’s more fun to go on one of your own.
Yesterday, the high-end retailer announced that it is acquiring flash
sale site HauteLook for $180m in stock, with an additional $90m in stock
subject to a three-year earn-out.
The deal marks one of the largest
acquisitions yet in one of the internet's hottest markets: flash sale
websites which offer consumers deep discounts on products ranging from
handbags and dresses to houseware and furniture.