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Posts tagged with F Mc London

Facebook unveils new ad tools to European marketers at fMC London

Facebook’s Marketing Conference stopped off in London yesterday afternoon following similar events in New York and Tokyo.

The focus at fMC was very much on how brands should be using the social network to create an identity and tell stories through engaging content, with global brands such as Unilever and L’Oreal giving insights into how social fits into their marketing strategies.

Facebook VP of business and marketing partnership David Fischer introduced three new products to European marketers during an opening keynote: reach generator, offers and premium ads, but this was more of a recap of what had already been announced at fMC New York.