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Posts tagged with Follower Intelligence

Visibli wants to help marketers better segment their Twitter followers

Between Facebook and Twitter, marketers have access to hundreds of millions of consumers around the world.

That, for obvious reasons, has helped make social media one of the hottest areas for marketing investment in the past several years.

But social media marketing isn't without its challenges. Audience doesn't always equate to reach, and reach doesn't always produce ROI.