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Posts tagged with Followerwonk

social analytics

Eight useful tools for testing social marketing

The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.

Therefore marketers need to test and analyse their social activity to work out the most effective types of content as well as the optimum time of day to post updates. 

In a talk at Brighton SEO last week Moz director of community Jennifer Sable Lopez ran through a number of useful tools that can help marketers to test their social campaigns and content strategies, highlighting the best use cases for each one.

Here’s a quick run through of some of the tools Lopez recommended...


How to identify Twitter churn

https://assets.econsultancy.com/images/resized/0002/8295/goodbye-note-blog-thumb.jpgNot all Twitter followers are created equal. 

Chasing large numbers for their own sake is a very dangerous game that a lot of brands still fall into, but unless you’re doing customer service there’s often no real point in following back everyone who follows you.

That isn’t to say that there’s no value in a large audience. Having a thousand people who really do like your brand and who talk about you has all sorts of benefits, from increasing lead potential to good old fashioned brand lift. Buzz really does count in many cases. 

With this in mind, how do you sort the wheat from the chaff, and how do you make sure your important followers stick with you? I’ve been looking into the levels of churn on our own accounts recently, and thought it would be worth sharing my findings and start thinking about ways to address this...