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The Econsultancy blog team just had a two-day stint in the press office at the Festival of Marketing in scenes reminiscent of Fear and Loathing in Las Vegas, except with more sleep and marginally less insanity.
The result? Some fantastic additions to our weekly digital marketing stats roundup for anyone who didn’t make it to the event.
“I’m very passionate about customer happiness.”
So said Naked Wines’ marketing director James Bagley in the last talk I attended on the Social Stage at the Festival of Marketing.
It’s the second day of our Festival of Marketing event, and after nursing our hangovers this morning we’re all set to see what’s on offer.
The first talk I attended today, on the Social stage, was from Kenyatte Nelson, Group Marketing Director at Shop Direct, in which he discussed how social media ads can have a huge business impact.
“Change is around us.”
These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today.
We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.
Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best.
Colonel Chris Hadfield, former commander of the International Space Station, has been announced as one of the headline speakers at this year’s Festival of Marketing.
Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.
Ahead of this year’s Festival of Marketing we’re publishing a free Workbook that includes all the topics covered at the event.
Each chapter will include details of the latest trends, tips, advice and case studies relating to a different content stream.
I’ve had the pleasure of writing the first chapter, which focuses on the latest developments in social media.
This year has seen the emergence of a new trend in charity fundraising - viral, nomination campaigns.
The most recent example was the ice bucket challenge phenomenon that swept round the globe fuelled by celebrity endorsements, eventually raising more than $90m for the Amyotrophic Lateral Sclerosis (ALS) Association.
But earlier in the year Cancer Research benefited from its own spontaneous viral campaign when women began posting photos and donating with the hashtag #NoMakeupSelfie.
Cancer Research was in a position to make the most of this opportunity because it has already adopted agile working practices within its digital team.
To find out more about this process I spoke to senior digital services manager James Gadsby Peet, who will also be speaking at Econsultancy's Festival of Marketing in November.
The two-day conference is a celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more.
Hey there, treasured readers. I’m Randall Mason – but you, and only you, can call me ‘Mase.
If you’re wondering, ‘who is this Randall Mason’, I am a trendgineer. Engineer of trends. And devotee-turned-protégé of Ashley Friedlein.
I’ve spent the past weeks covering the Festival of Marketing and getting a scoop on the action before it happens (which is 12-13 November).
What I am about to tell you comes straight from the source. The source that feeds Google itself. That’s right – I got F2F with marketing legends in my totally unrated, unabashed interview series.
And from these conversations, I’ve galvanised a list of the 10 hottest topics that will be reverberating from the stages at the festival.
Our Festival of Marketing event was last week crowned ‘Event of the Year’ by the PPA.
I thought I'd give November's Festival (12-13) a push and list some of the speakers we have confirmed, as well as blog posts about each brand mentioned, to give a bit of background.
The Festival of Marketing is all about educating, inspiring, celebrating and empowering today’s modern marketer. It includes 120 sessions across ten streams, plus one-to-one advice clinics and networking with 4,000 senior marketers from across every sector.
We hope to see you at Tobacco Docks in London!
Keen readers of this blog may have seen our recent interview with Game’s insight and reward director Fred Prego on the company’s multichannel strategy.
And earlier today at our JUMP event Prego expanded on Game’s CRM strategy, including case studies on how his team uses personalised messages to drive sales.
Prego began with some quick stats to dispel the myth that the company is bankrupt, stating that the business has 320 stores and 30% market share.
Furthermore it attracted 20m customers online and in-store in the past 12 months and has had 750,000 app downloads.
However following its brief stint in administration last year, Game has re-emerged with a new focus on its customers and now aims to build the UK’s most valuable community of gamers.
As a frequent attendee of marketing conferences I’ve lost count of the number of times I’ve heard speakers tell their audience that SEO is incredibly simple, it’s just about having great content.
Not while this may be true in theory, many businesses are understandably sceptical about whether they have the necessary manpower or expertise in-house to regularly produce high quality content.
So at our Funnel event yesterday, which is part of the Festival of Marketing, it was refreshing to see Search Laboratory’s John Readman back up his words with a relevant B2B SEO case study.
SEO is very important for B2B businesses as 21% of all traffic to B2B sites comes from search engines, with around 90% of that portion coming from organic search.