Posts tagged with Fom15

10 things we learnt at the Festival of Marketing 2015

It has been three weeks since the Festival of Marketing, which I’m sure anyone who attended will agree was a really exciting couple of days. 

With the dust finally settled and the teams involved having just about recovered, I thought I’d put together a list of highlights from the two-day event. 

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The 11 best digital marketing stats we've seen this week

The Econsultancy blog team just had a two-day stint in the press office at the Festival of Marketing in scenes reminiscent of Fear and Loathing in Las Vegas, except with more sleep and marginally less insanity.  

The result? Some fantastic additions to our weekly digital marketing stats roundup for anyone who didn’t make it to the event. 

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Seven steps to improving staff loyalty & the customer experience

“I’m very passionate about customer happiness.”

So said Naked Wines’ marketing director James Bagley in the last talk I attended on the Social Stage at the Festival of Marketing

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Shop Direct's four key factors for social ad success

It’s the second day of our Festival of Marketing event, and after nursing our hangovers this morning we’re all set to see what’s on offer. 

The first talk I attended today, on the Social stage, was from Kenyatte Nelson, Group Marketing Director at Shop Direct, in which he discussed how social media ads can have a huge business impact.  

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Four ways social data can be an extremely powerful ally

“Change is around us.”

These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today. 

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Five external factors that can impact your email campaigns

The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar. 

But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on email marketing campaigns. 

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Win tickets to #FOM15 by guessing the secret speaker

It probably hasn’t escaped your attention that we’ll be hosting the Festival of Marketing on 11-12 November.

We’ve already announced a load of amazing speakers, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.

But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.

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Q&A: How Maersk Line created a brilliant B2B social media strategy

No conversation about B2B social media would be complete without a mention of Maersk Line.

The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.

To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.

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Introducing our free Festival of Marketing Workbook

Ahead of this year’s Festival of Marketing we’re publishing a free Workbook that includes all the topics covered at the event.

Each chapter will include details of the latest trends, tips, advice and case studies relating to a different content stream.

I’ve had the pleasure of writing the first chapter, which focuses on the latest developments in social media.

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