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Years ago, the thought of buying clothes or shoes online seemed unlikely. After all, there are certain types of products that logic would dictate need to be purchased in person.
But today, there are few products that aren't purchased online, and even big-ticket items like cars could soon be routinely purchased sight unseen through the web.
Econsultancy has just published a helpful guide to the internet of things for marketers.
The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.
Here are five opportunities for marketers.
A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.
It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).
Against all expectations, not all of these branded Vines from December are actually Christmas related.
In fact five of them are stoically unfestive, however they are also too good not to highlight, so I’ll present them first before hurling the remaining 12 Vines of Christmas down your chimney.
With automotive purchase journeys increasingly taking place online, manufacturers and dealerships have a reason to place greater focus on digital channels to pick up customers in the early phases of their research.
An AutoTrader.com study from last year found that new and used buyers spend 75% of their car research time online, while Google stats suggest that these customers take an average of 2.7 months to decide on a purchase.
This presents a challenge for automotive marketers to grab the attention of these researchers and eventually move them offline for a test drive or a visit to a local dealership.
There’s also the challenge of measuring online marketing efforts when customers use so many channels, as tracking leads from website to dealership isn’t always simple.
In this article, I'll look at the purchase journey, some examples of automotive brands online, and that tricky transition from web to dealership.
What are we to expect this month from branded efforts on the foremost social video network?
I really hope Vine didn’t hear me say that… Anyway, what do we have this month?
We have excellent Instagram videos from brands as varied as LEGO, GoPro and National Geographic, covering a range of topics from the coming of autumn, the ubiquitous nature of extreme sports and rocking and rolling all niiiiiiiiiiiggggghht!
For even more economically delivered branded marvels, check out last month’s Instagram video round-up.
Well, this post does what it says on the tin.
Some sites are mobile sites (m dot) and some are responsive.
For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.
And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.
This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.
Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands.
It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.
In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…
I've looked at search and comparison tools on automotive sites in the past, and there was a lot of room for improvement.
Some automotive brands, accustomed for so long to the dealership sales process, were slow to adapt to and take advantage of ecommerce.
Now, with some stats suggesting that up to 94% of people are researching cars online before purchase, the online user experience is all important.
Here are some examples from the major automotive brands.
It’s the end of June and therefore we can finally reveal the very best of mini-movie-masterpieces from the preceding four and a bit weeks.
We have everything here from 'sweded' Ghostbusters, yogurt cruelty and donuts, so many donuts. (and yes I will be spelling donuts like that throughout the article).
So buckle up for exactly 162 seconds of entertainment. Longer if you stop to linger over my semi-insightful blathering.
Here are some of the finest branded Instagram videos from May 2014.
Taking in everything from Mini’s massive charm, even more massive nuclear lizard battles and Google’s blasé attitude to its own product.
It’s a cavalcade of tiny thrills and spills.
Like watching Prince on a trampoline.
In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels.
Last month I wrote about why Ford’s social media strategy is so good, in which I took a look at the 110 year-old car manufacturer and how it’s managed to transform its digital presence through expertly tailoring its content and connecting to each social channel’s audience with authentic engagement and a suitable tone of voice.
Let’s take a look at how other brands compare in the world of automotive social media.