Posts tagged with 'form optimisation'
Blood cancer charity Anthony Nolan launched a new responsive website last year as the proportion of traffic from mobile devices began to creep up to 50%.
The revamp has led to impressive increases in traffic and conversions, as well as reductions in the site's bounce rate.
To find out more about what was involved in the move to responsive design, including the project duration, budget, agencies involved and the impact on visitor behaviour, I spoke to Anthony Nolan's digital marketing manager Sam Butler.
For more information on how charities are adapting to digital, read our blog posts on three content strategies from the non-profit sector as well as looking at how charities use Twitter and Pinterest.
Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality.
However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices.
For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here are 12 ways to boost mobile conversions...